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Microsoft Functional Application in Microsoft Dynamics Marketing Sample Questions:

1. What should you do to cause a lead to be scored automatically?

A) When entering a lead, associate it directly with lead scoring rules.
B) Associate the lead with a campaign and the campaign with lead scoring rules.
C) When entering a lead, associate it directly with a lead scoring model.
D) Associate the lead with a campaign and the campaign with a lead scoring model.

2. As part of a marketing campaign, you send an email marketing message to the contacts associated with a marketing list.
Where can you track the performance of the email marketing message?

A) the Email report
B) the campaign record
C) the email marketing message record
D) the marketing list

3. You plan to buy advertising from the manager of a radio station that is owned by Fabrikam, Inc.
How should you set up the relevant entities in Microsoft Dynamics Marketing?

A) Create a Vendor contact record for the station manager. Create a Media Outlet record for the radio station. Add the station manager in the Contacts section of the form.
B) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Add Fabrikam, Inc. in the Companies section of the form.
C) Create a Vendor contact record for the station manager. Create a Media Outlet record for Fabrikam, Inc. Add the station manager in the Contacts section of the form.
D) Create a Vendor company record for Fabrikam, Inc. Create a Media Outlet record for the radio station. Enter Fabrikam, Inc. in the Company field.

4. What should you use to allow contacts to register online for an event that is part of an automated marketing campaign?

A) webpage
B) navigation link
C) landing page activity
D) Scheduler activity

5. When can approvers be added to approval requests?

A) when creating the approval request or at any time thereafter
B) at any time before any approver has completed the approval request
C) only when creating the approval request
D) at any time after all existing approval requests are completed

Solutions: