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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. Identify three valid data type definitions for defining fields in a Responsys data source. (Choose three.)

A) Time stamp
B) Currency
C) Memo text - unlimited number of characters
D) Medium text - up to 100 characters
E) Number
F) Binary string

2. Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)

A) Check to make sure there are no forms referencing the column.
B) Check to see whether the data column is being used by the customer for external analytics purposes.
C) Ensure that there are no active campaigns referencing the column to bedeleted.
D) Ensure that there are no Connect jobs updating the column to be deleted.

3. Yousend the same email campaign out on the first Tuesday of every month to announce the month's specials.
You are interested in comparing how subscribers responded to the emails in the first three days following the send date during the last three months.
How should you configure a report to do this?

A) Create a separate report for each Campaign with performance measures within the Sent Date range for the first three days from launch. Export each report into Excel to assemble a summary report.
B) Create a report with Dimension=Campaign-Launch Date for each campaign and select the da measure = Sent Date. Configure this measure as of three days from launch.
C) Select the 90-day Campaign Performance Report, select the campaigns and measures desired, and then just filter by "First 3 Days after Send".
D) Select the 30-day Campaign Performance Report, select just the campaigns desired, and the filter by "3 Days since Launch".
E) Create a report with Dimension=Campaign-Launch Date for each campaign, desired performance measures, and date measure = Interval. Configure this measure to include 0 - 3 days from launch.

4. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a prole list contact from opt-in toopt-out? (Choose three.)

A) Recipient inbox is full, so the promotional email is rejected by the server.
B) Recipient deletes a promotional email from the inbox.
C) Recipient registers a SPAM complaint for an email.
D) Recipient selects a Reply-to unsubscribe in a promotional email.
E) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.

5. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?

A) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
B) This is not possible, because only one RIID_ can be in a program at a time.
C) Custom Event
D) Custom SQL Variable
E) EntryTracking Variable

Solutions: