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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). Youcreated the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display
"undefined".
What is the reason for the failure?
A) You did not declare the fields used to define the segmentgroups in the Data section of the campaign workbook.
B) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed bythe segment criteria before launching the campaign.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You should have created a corresponding filter for each rule set to be used to identify the segment group.
2. There was an issuewith the Event Data Feed export because its output was comma delimited, but the requirement was for it to be tab delimited.
Where should you configure this specification?
A) In the Account Administration screen, there is a section "Accepted Delimiters". Change this default to tab.
B) In the export wizards, under the Source section, select the option "Comma delimited".
C) In the Account Administration screen, there is a section "Fields are delimited by", Change this default to tab.
D) In the Connect Event Data Export configuration, in the Target Field section, select the "Fields are delimited by" option.
3. You have a requirement to create a program that allows for the same RIID_ to have multiple enactments in it, each with a unique enactment value.
What should you use to accomplish this?
A) This is not possible, because RIID_ is the only variable that can be used as an identifier for a program.
B) This is not possible, because only one RIID_ can be in a program at a time.
C) Custom Event
D) Custom SQL Variable
E) EntryTracking Variable
4. What three actions must you take to set up your new IP fordeliverability success with your major ISPs?
(Choose three.)
A) Ensure that your warm-up audiencelists consist of recently opted-in, opened/clicked within the last few months, or are known brand advocates.
B) Automate the daily delivery of Insight Deliverability reports for your warm-up campaigns, especially the Feedback Loop reports to check on true spam complaint rates.
C) Set up a backup IP address so you will get through to the inbox even if you are blocked by an ISP.
D) Do everything possible to remove lapsed, bounced, or old email addresses to increase the possibility of getting your emails into the inbox.
5. Your customer would like an Entry Tracking Variable that is usually not stored. They want it for various programs and it should be stored in a PET table.
How should you achieve this?
A) Locate the program with the Entry Tracking Variable and configure a Set Data to store the value in the specified PET table.
B) It is not possible to store an Entry Tracking variable in a PET table.
C) Locate the Entry Tracking Variable in the supplemental table and write a SQL statement that inserts the value in the PET table.
D) Locate the program with the Entry Tracking Variable and configure a Get Data to store the value in the specified PET table.
Solutions:
Question # 1 Answer: B | Question # 2 Answer: D | Question # 3 Answer: E | Question # 4 Answer: B,C,D | Question # 5 Answer: C |