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Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:

1. You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?

A) After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
B) Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
C) Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
D) Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.

2. How can you share a copy of a campaign with key stakeholders at live launch time?

A) Use the RPL proofLaunch () method with each of the recipient's email addresses as a parameter.
B) Create a Proof List with their email addresses and then use the Seed List feature in the Campaign Workbook.
C) Export the campaign from Message Designer, then copy and paste the source HTML in an email to send to them.
D) Create a filter for these individuals and then use the Seed List feature in the Campaign Workbook.
E) Create a Seed Group with their email addresses. In the Audience Selection section of the Campaign Workbook, select this group as your Seed List.

3. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
C) The purchase transaction is attributed to both email campaigns.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

4. You have a banner image in an HTML file with clickthrough reference. It is named acme_marquee.htm and you have uploaded it into a folder named LOGOS in your Content Library.You want to insert it into the HTML campaign document that has been uploaded to the Responsys Content Library into the HTML campaign document.
Which RPL code should you use to insert this document?

A) <#include "cms : //contentlibrary/LOGOS/acme_marquee . htm">
B) <$insertdocument "cms : //contentlibrary/LOGOS/acme_marquee . htm">
C) <document="${//all content/. . /acme_marquee.htm}">
D) <#assign banner="acme_marquee. htm"><#include "cms: //contentlibrary/ " + banner>

5. One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)

A) Your open rates have dropped somewhatsince last month.
B) Recipients are forwarding your emails to everyone in their address books.
C) Substantial (5%) increase in click-through rates on last week's promotional campaign.
D) Hard bounce rates are 10% or higher.
E) The ISP is recording a high number of spam trap hits and complaint rates from recipients.

Solutions: