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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client deployed the BlueKai CoreTag across all pages of their website with the intention of collecting user level attributes for all users visiting their site in the DMP. The data taxonomy has been defined and proper data classification rules are in place. They are very interested in understanding unique user trends across all the categories in their private taxonomy over the past month and would like to see a daily breakdown of counts across each category in the taxonomy.
Which DMP report will allow you to produce this data?

A) Provider Category report
B) Provider Inventory report
C) Schedule Hits report
D) Provider Exchange report
E) Site Hits report

2. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
C) Leverage the device-bridging technology to find users across their devices.
D) Ensure customers receive relevant offerings when landing on the site page.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

3. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Classification
B) Data Ingestion
C) Data Scoping
D) Operational Rollout
E) Discover

4. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Set up logic if user qualifies for multiple audience segments.
B) Ensure client is enabled on Match Multiplier.
C) Suppress 1st party converters to ensure that you are only reaching prospects.
D) Recommend leveraging Broad match where possible.
E) Place BlueKai JSON tag in header of page before page content loads.

5. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Usage Report
B) Audience Discovery Report
C) Buyer Exchange Report
D) Campaign Activity Report
E) Funnel Analysis Report
F) Media Discovery Report

Solutions: