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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the meaning of an Index of 17 in the Oracle DMP?

A) The user is 17 percent more likely to be in the category than the average user in the selected universe.
B) The user is 17 percent as likely to be in the category than the average user in the selected universe.
C) The user is 17 times more likely to be in the category than the average user in the selected universe.
D) The user is 1/17 as likely to be in the category than the average user in the selected universe.

2. Your client is attempting to express interest in purchasing data from a provider but is facing issues submitting the contact form. What is the issue?

A) The requested data is too high volume.
B) Multiple email addresses are not separated by commas.
C) The data provider is not already a linked partner.
D) The data provider has blocked the account.

3. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client needs a promotional category added to their taxonomy for a month-long sale.
C) A client wants to review their data activation integrations.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

4. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B) That the appropriate macros were added to the pixel URL.
C) That the iFrame tag type was selected in the container tool.
D) That the production side web server is capable of retrieving HTTP requests.

5. In a strong Client/Agency model, which role is the Data Steward predominantly communicating with?

A) Media Execution
B) Web Developer
C) Audience Creation Specialist
D) Program Manager
E) Executive Sponsor
F) Data Analyst

Solutions: