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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which of the following is an example of deterministic matching of identities?

A) Making an ID match based on operating system
B) Making an ID match based on IP address
C) Making an ID match based on device type
D) Making an ID match based on browser type
E) Making an ID match based on an email address used to log into multiple devices

2. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) Global template with local nuances
C) Full agency control
D) A single seat shared by all regions
E) Global DMP nerve center

3. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)

A) Set up logic if user qualifies for multiple audience segments.
B) Ensure client is enabled on Match Multiplier.
C) Suppress 1st party converters to ensure that you are only reaching prospects.
D) Recommend leveraging Broad match where possible.
E) Place BlueKai JSON tag in header of page before page content loads.

4. When working with a customer on their data scoping project, which three are high-impact topics to discuss?
(Choose three.)

A) Offline file structure and content
B) Exact number of users that will be classified into each category
C) Total volume of categories that they anticipate in their taxonomy
D) Granularity of taxonomy categories

5. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Configure Self-Classification Taxonomy and Classification Rules.
B) Create and activate a Data Campaign.
C) Create an Audience.
D) Deploy an ID Swap tag.

Solutions: