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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which report should you generate to find new audience categories that perform and behave similarly to those in the media campaigns that you have run?

A) Audience Usage Report
B) Audience Discovery Report
C) Buyer Exchange Report
D) Campaign Activity Report
E) Funnel Analysis Report
F) Media Discovery Report

2. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client needs a promotional category added to their taxonomy for a month-long sale.
C) A client wants to review their data activation integrations.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

3. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Target
B) Optimize
C) Buy
D) Avoid

4. Your customer, Alpha Corp, wants to collect data from their global brand website (alpha-corp.com, m.alpha-corp.com), their marketing subdomains (go.alpha-corp.com, products.alpha-corp.com), and their mobile app (available on Android and iOS). How many domains do they have?

A) 6
B) 4
C) 8
D) 3

5. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Configure Self-Classification Taxonomy and Classification Rules.
B) Create and activate a Data Campaign.
C) Create an Audience.
D) Deploy an ID Swap tag.

Solutions: