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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. What is the reason to use batch versus real-time SDT?

A) If you want user data transferred directly to your server
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data sent without authentication

2. Which of the following represents an opportunity to update the managed taxonomy and classification rules?

A) A client has run an inventory report, and wants to identify their highest-performing categories.
B) A client needs a promotional category added to their taxonomy for a month-long sale.
C) A client wants to review their data activation integrations.
D) A client has run an inventory report, and wants to prune categories that are returning zero inventory.

3. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
B) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.
C) Audience data on past users is sent.
D) Uses a transparent 1x1 image pixel
E) Only data on users that are seen on a go-forward basis is sent.

4. Which of these is a common use case for the Recency setting?

A) To hide older audiences and users that are no longer as valuable for targeting
B) To limit delivery to only users who have taken an action and/or become eligible for an audience within a certain period of days
C) To prioritize delivery of the most recent users in an audience
D) To extend data delivery beyond the default period for the audience

5. How often must you review and assess a client's taxonomy for maintenance?

A) Yearly
B) Weekly
C) Quarterly
D) Daily

Solutions: