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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. A client wants to onboard data via the User Data API using their own ID (PUUID) for the transaction. Which of the following must be established?

A) Configure Self-Classification Taxonomy and Classification Rules.
B) Create and activate a Data Campaign.
C) Create an Audience.
D) Deploy an ID Swap tag.

2. What is the CPS pricing model?

A) This model allows clients to purchase data on a cost per 1,000 impressions basis.
B) This model allows clients to purchase data according to the specific terms in their contract for acquiring third-party data from a particular App Partner.
C) This model allows clients to purchase data on a cost per category agreement.
D) This model allows clients to purchase data each time the campaign wins a unique customer attribute.
E) This model allows clients to purchase data based on the overall win rate of the campaign.

3. You have requested support from a Taxonomy Consultant to advise your client on taxonomy structure and assist in categorizing raw data into the taxonomy.
Which stage of implementation are you currently working through with your client?

A) Data Classification
B) Data Ingestion
C) Data Scoping
D) Operational Rollout
E) Discover

4. Which two are primary use cases for tagging media creatives? (Choose two.)

A) Frequency capping
B) Prospecting
C) Site Side Optimization
D) Media validation

5. How often must you review and assess a client's taxonomy for maintenance?

A) Yearly
B) Weekly
C) Quarterly
D) Daily

Solutions: