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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you. This will generate an email notification that includes the audience composition.

2. Which two are attributes of third-party data? (Choose two.)

A) Often billed directly by the media partner
B) Can be confirmed from multiple outside sources
C) Offered on a private marketplace, via direct sales to marketers
D) Free to use for activation, targeting, and analytics

3. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?

A) Horizontal regional empowerment
B) Global template with local nuances
C) Full agency control
D) A single seat shared by all regions
E) Global DMP nerve center

4. To support your client with taxonomy management, you suggest that they define owners and a regular schedule for key taxonomy maintenance.
Which four options must they define? (Choose four.)

A) Use of Categories
B) Current State
C) Benefit
D) Classification Rules
E) Strategy
F) Update Frequency

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
B) That vendors and share partners have been configured and that Data Usage Agreement has been signed
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That access to 3rd party data has been granted and that 1st party converters have been suppressed

Solutions: