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Simulate the real exam

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Facebook Certified media buying professional Sample Questions:

1. You have been running an offer for the past 30 days with a CTR of 5.6%; however, after 45 days, the frequency has increased to 4.36 and results have dropped dramatically.
Your conversion cost has increased by 34% in the past week.
What efforts do you make to change results?
Select all that apply.
Choose ALL answers that apply.

A) Change the placement of the ads.
B) Refresh the image or video you are using to a new one.
C) Change the bid from automatic to manual.
D) Change the audience to a new one.

2. You've spent over $13,400 the seven weeks of running campaigns. You go to your data and realize you are getting close to 6,000 Lead Events on the main landing page of the product, 450 Add To Cart Events, 192 Initiate Checkout, and 73 Purchase Events.
You want to expand the ads to new audiences.
What strategies should you follow?
Select the best 2 that apply.
Choose ALL answers that apply.

A) You should build lookalike audiences from all of the website visitors.
B) You should build lookalike audiences from people who have made purchases.
C) You should build lookalike audiences from people who have initiated checkout process and add to cart events.
D) You should build similar audiences based on people who have visited the website to the main landing page of the product.

3. What are the three main aspects Facebook tries to impact when launching campaigns through their auction?
Select all that apply.
Choose ALL answers that apply.

A) Brand Outcomes
B) Reach Outcomes
C) Impact Outcomes
D) Sales Outcomes
E) Audience Outcomes

4. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A) People who have visited your website in the last 365 days.
B) People who have clicked any links on a Canva in the past 180 days.
C) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
D) Your customer database from the last 5 years.
E) People who have opened your mobile app in the last 92 days.
F) People who have opened a Lead form but have not submitted data in the past 180 days.

5. You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A) Campaign #3 has the lowest ROAS of 9.95
B) Campaign #3 has the highest ROAS of 63.20
C) Campaign #2 has the lowest ROAS of 1.72
D) Campaign #1 has the highest ROAS of 63.20
E) Campaign #2 has the lowest ROAS of 1.87
F) Campaign #3 has the lowest ROAS of 1.87

Solutions: