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Facebook Certified media buying professional Sample Questions:

1. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
B) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
C) You should do interest demographics and launch the campaign.
D) You should build a similar audience based the client's current customer base.

2. How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A) Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
B) Facebook won't spend more than 25% of your campaign lifetime budget
C) Facebook won't spend more than 125% of your account limit
D) Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
E) Facebook won't spend more than 25% of your daily budget on a given day

3. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You can't block lists of websites for your campaigns.
B) You can use DNS TXT record set up to verify your domain.
C) You can add a .csv file with a list of all the websites you want to block.
D) You can upload an HTML file to verify your domain.
E) You should add your domain URL as a list of verified domains.

4. What campaign strategies should you follow in order to optimize your Facebook ads?
Select all that apply.
Choose ALL answers that apply.

A) Send people to messenger and automate a chatbot or menu with directions on Waze and Google Maps.
B) Use Store Visit ads in order to bring traffic to the two specific retail stores.
C) Add map card with your page location.
D) Add a "Get Directions" CTA on the campaigns in order to bring people to the stores.

5. You are running a raffle for one of your clients who runs a tour operator. They are offering a limited free weeklong vacation family package to China.
The total value of the package is of $8,000.
Your community manager runs a video ad (boosted post) promoting the raffle with the following titles and subtitles:
* Title: Like our Page to automatically enter the raffle for a free trip to China
* Subtitle: Like this ad to see the video and enter the raffle
* After 2 hours of running the ad, you get a notification that Facebook rejected your ad.
What changes do you need to do to re-run the ad?
Select all that apply.
Choose ALL answers that apply.

A) Facebook does not allow you to request people to like a video to enter a raffle. You should change the subtitle to "Enter the raffle for a free trip to China."
B) You should hide the current post and post a new video with the new titles.
C) You should just change the image in the current post on your Fan Page and re-activate the ad.
D) You should change the title so that it does not require people to like your client's Fan Page.

Solutions: