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Facebook Certified media buying professional Sample Questions:
1. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.
A) Use conversion ads to the checkout page for new audiences.
B) Create app install campaigns for people who have visited the website.
C) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
D) Create app install campaigns for people who have finalized a purchase for the following 15 days.
E) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
F) Use attention-grabbing video ads on Instagram to new audiences.
2. An ecommerce site wants to increase conversion along their sales funnel. They've implemented several pixel events that are working properly; however, they are concerned that conversion costs are high and there is audience overlap.
They've verified with the Facebook pixel helper and events are working properly.
They have the following events on their site: ContentView, AddToCart, InitiateCheckout and Purchase Two core audiences have campaigns running for traffic objective All pixel events have remarketing campaigns What changes and suggestions to your audiences can you make in order to reduce audience overlap?
(Select three that apply)
Choose ALL answers that apply.
A) Your InitiateCheckout audience should exclude the core audiences.
B) The ad set running the AddToCart event should include all InitiateCheckout and Purchase events from last 60 days.
C) You should use Audience Overlap to make sure there is no overlap between the two saved/core audiences you are using.
D) The ad set running the purchase event should exclude all purchase events from last 30 days.
E) The ad set running the Purchase event should include InitiateCheckout and AddToCart events from previous 60 days.
3. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.
A) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
B) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
C) You should add them as administrators of your Business Manager in order to manage your digital assets.
D) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.
4. n which platforms does the Facebook SDK work on?
Select all that apply.
Choose ALL answers that apply.
A) Android
B) Unity
C) 3rd Party Tools
D) iOS
E) tvOS
F) Javascript
G) PHP
5. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.
A) Page Likes
B) Messages
C) Traffic
D) Lead Generation
E) Store Visits
F) App Installs
Solutions:
Question # 1 Answer: C,D,E,F | Question # 2 Answer: C,D,E | Question # 3 Answer: A | Question # 4 Answer: A,B,C,D,E,F,G | Question # 5 Answer: D,E,F |