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Simulate the real exam

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Only need to practice for 20 to 30 hours

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Facebook Certified media buying professional Sample Questions:

1. What are all the different campaign objectives that you can use a target bid for?
(Select all that apply)
Choose ALL answers that apply.

A) Page Likes
B) Messages
C) Traffic
D) Lead Generation
E) Store Visits
F) App Installs

2. You want to give an agency access to your Business Manager. How should you add your partner?
Choose only ONE best answer.

A) You should look for the agency's employees' Facebook personal profiles and add them to your Facebook accounts.
B) You should add them as employees under the Business Manager and then provide them editor access to all of your digital assets.
C) You should add them as administrators of your Business Manager in order to manage your digital assets.
D) You should include them as Partners so that they can administer your accounts but not have the ability to alter any assets or change anything about the business.

3. Your client is interested in running a campaign with a video, but they are still not 100% sold on running Facebook ads.
Given their skepticism, they would like you to run multiple campaigns, with the same video content but the following campaign objectives:
* Optimization goal for impressions
* Optimization goal for video views
So you need to run an optimization goal for impressions and another one for video views. You will then be able to compare both campaigns through the eCPM metric.
How does the eCPM calculation differ within both campaigns?
Select all that apply.
Choose ALL answers that apply.

A) The eCPM for the video view campaign will include an additional component of the estimated click-through rate.
B) The eCPM for the impression campaigns will only take into account the advertiser bid per impression.
C) The expected CPM can't be compared between the impressions and video views campaigns.
D) The eCPM for the video view campaign will include an estimated conversion rate calculated by Facebook.

4. You've realized that the pixel is not properly installed on your client's website. Some events within the buying process are not being tracked by the pixel.
Your customer has a checkout process split into two different pages:
Customers have to first register
Then enter their payment info on a second page.
Which pixel events do you need to install on your client's website?
Select all that apply.
Choose ALL answers that apply.

A) Add To Cart
B) Purchase
C) View
D) Initiate Checkout
E) Complete Registration

5. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
B) You build a new saved audience to reach new potential customers and run the 30% discount campaign.
C) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
D) You build a similar audience based on people who've checked out and run the 30% discount campaign.

Solutions: