Simulate the real exam

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Only need to practice for 20 to 30 hours

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Facebook Certified media buying professional Sample Questions:

1. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It provides global cross-environment coverage.
B) It provides a holistic marketing and measurement at scale
C) It allows me to measure only Instagram attribution
D) It enables you how well your ads works with real people

2. You are a digital marketing manager for a retail company and manage the Business Manager for the business.
They've added you as an Admin on their Business Manager account.
You've recently hired a new agency to run your campaigns and would like for them to launch remarketing campaigns for people who've visited a landing page to claim a coupon.
What are some steps you need to take in order to allow the agency to access the Facebook pixel?
Select 2 that apply.
Choose ALL answers that apply.

A) The agency needs to create a new pixel and install it to the website.
B) You need to go to the Ad Account and assign the agency as partner.
C) Under your Business Manager' Pixels tab, you need add the agency as an "Assign Partner"
D) Under your Business Manager' Pixels tab, you need add the agency ad account as an "Assigned Ad Account"
E) Under your Business Manager' Pixels tab, you need add the agency's web master as a person with access to the pixel.

3. What are the different audiences you can analyze with Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) All audiences you need.
B) Your Facebook page fans.
C) A custom audience based on your website visitors.
D) People from your customer database.
E) People interested in music.

4. You gave access to your community manager as an employee to your Facebook Business account, but made them administrator of your Ad Account, Instagram account, and Fan Page.
You just hired a new employee, so you request your community manager to add the new employee as an advertiser in your Fan Page and Ad Account.
How should your community manager proceed?
Choose only ONE best answer.

A) Your community manager should assign the new employee as Partner of the Business Manager and provide access to all accounts.
B) Your community manager won't be able to add the new employee to your accounts since employee roles are not allowed to add users.
C) Your community manager should add the new employee to their personal Facebook profile.
D) Your community manager should add the new employee into the Business Manager and provide access to the Fan Page and Ad Account.

5. You've been running campaigns for the past couple of month to increase sales by at least 2x, but results are not reaching your objective.
Your client recommends giving a 30% discount to see if that is a good incentive for potential customers to buy a new membership and generate results faster.
What strategies should you follow?
Select two that apply.
Choose ALL answers that apply.

A) You build a custom audience based on people who've visited blog posts related to the product in the past
45 days, and run the 30% discount campaign.
B) You build a new saved audience to reach new potential customers and run the 30% discount campaign.
C) You build a custom audience based on people who registered, but haven't checked out, and run the 30% discount campaign.
D) You build a similar audience based on people who've checked out and run the 30% discount campaign.

Solutions:

Question # 1 Answer: A,B,D

Question # 2 Answer: C,D

Question # 3 Answer: B,E

Question # 4 Answer: B

Question # 5 Answer: A,C