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Facebook Certified media buying professional Sample Questions:

1. You've launched two campaigns with five ad sets. Two ad sets are not spending their budget.
As a matter of fact, they've only spent $1 of the $50 you placed the budget for each ad set.
What are some of the reasons your ad sets are not running?
Select all that apply.
Choose ALL answers that apply.

A) Your ad set is not active.
B) You've reached the limit of the campaign.
C) Your ads within the ad set were not approved.
D) The ad set audience is too large.
E) Your ad is scheduled for a future date.

2. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) CPM
B) Revenue per user
C) Avg. Order Per User
D) CPC
E) Impression
F) Reach

3. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
C) Attribution window is set to 1-day view and 28-day click.
D) Views are called click-through attribution.

4. You are running conversion ads to an inexpensive $0.99 mobile phone app.
You've been running app install ads for some time now, and have been getting 105 downloads of the $0.99 mobile app every two weeks.
You talk with your team, and there is a huge discussion on how to properly set up attribution windows, and whether there is enough data to run conversion ads for the mobile app.
What recommendations do you give your team?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a 1 day after view and 7 days after a click attribution window.
B) There are 105 conversions every two weeks, so this number meets the minimum requirement of conversions by Facebook.
C) You should set up a 1 day after a view and 1 day after a click attribution window.
D) You should set up a 1 day after a click attribution window.

5. What reporting tools can you use to customize your reporting data within Facebook Ads Manager?
(Select three that apply)
Choose ALL answers that apply.

A) Reports
B) Date Range
C) Ad Sets
D) Placement
E) Search
F) Breakdown

Solutions: