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Facebook Certified media buying professional Sample Questions:

1. An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.

A) For every $1 of revenue, you spend $1.71 in advertising.
B) For every $10 you spend on a campaign, you generate $1.71 of revenue.
C) For every $1 you spend on a campaign, you generate $3.5 of revenue.
D) For every $1 you spend on a campaign, you generate $1.71 of revenue.

2. Which are the two bidding options that will allow your customer to predict results of their campaigns?
Select two that apply.
Choose ALL answers that apply.

A) Auction optimized for video views
B) TRP buying
C) Auction optimized for brand awareness
D) Reach and frequency
E) Auction optimized for reach

3. What are all the options you can build a custom audience from?
Select all that apply.
Choose ALL answers that apply.

A) People who have visited your website in the last 365 days.
B) People who have clicked any links on a Canva in the past 180 days.
C) People who have viewed at least 50% of a video you posted on your Fan Page in the past year.
D) Your customer database from the last 5 years.
E) People who have opened your mobile app in the last 92 days.
F) People who have opened a Lead form but have not submitted data in the past 180 days.

4. You are working with an environmental organization that seeks to protect, analyse and monitor the environment against misuse. In order to promote the organization's mission, you are tasked to publish content and run campaigns on Facebook, Audience Network and Instagram placements.
You are having issues as the ads are being shown on websites that do not align with the organization's mission.
You've also received complaints that your domain is being misrepresented.
What are some actions you can take in order to protect your organization's brand?
(Select 3 that apply)
Choose ALL answers that apply.

A) You can't block lists of websites for your campaigns.
B) You can use DNS TXT record set up to verify your domain.
C) You can add a .csv file with a list of all the websites you want to block.
D) You can upload an HTML file to verify your domain.
E) You should add your domain URL as a list of verified domains.

5. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

A) Connect the branding in your client's ad with that of the landing page.
B) Present offer upfront in your ad copy and creative.
C) Add a thank you page to the landing page.
D) Delete all excessive pop-ups in the landing page.

Solutions: