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Facebook Certified media buying professional Sample Questions:

1. A client has posted a video on your Fan Page. After 2 days of boosting the post, it seems like only 8% of users have seen more than 10% of the video.
Which troubleshooting task should be used to fix the problem?
Choose only ONE best answer.

A) Create a new campaign with video view as the campaign objective.
B) You should make sure the campaign has not ended.
C) You should unpublish the post and re-publish it as an ad.

2. Which of the following categories can be blocked on In-Stream Video ads?
Select 3 that apply.
Choose ALL answers that apply.

A) Tragedy and conflict
B) Gambling
C) Debatable social issues
D) Mature
E) Dating

3. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Add conversion lift tests to measure campaign results.
B) Use Facebook SDK to measure conversions.
C) Change audiences to custom audiences.
D) Use more core audiences to increase results.
E) Change the bidding type to CPA instead of CPM.

4. What are some of the benefits of using offline conversion events to track store purchases?
Select all that apply.
Choose ALL answers that apply.

A) Deliver ads to people based on users who generate the most revenue.
B) Measure cross-channel conversions.
C) Create custom audiences from offline events.
D) Integrate your offline events with website conversions.

5. What are some reasons you want to optimize for landing page view and not clicks or conversions?
Select all that apply
Choose ALL answers that apply.

A) A person clicks on an ad accidentally and closes the window before it opens
B) A website can take too long to load
C) You are not generating at least 50 conversion events per week
D) Your goal is to get more conversions

Solutions: