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Facebook Certified media buying professional Sample Questions:

1. Your client needs to get rid of inventory and wants to run a flash sale of several products.
What are some recommendations you would suggest when setting up the bidding for the offers?
Select all that apply.
Choose ALL answers that apply.

A) You should set up a minimum bidding price.
B) You should run an accelerated delivery.
C) You should set up a maximum bidding price.
D) You should run a standard delivery.

2. What strategies should you follow to accomplish your customer's goals?
Choose only ONE best answer.

A) Use Facebook pixel, and cross-reference data from customer purchases with the pixel events to see results from Facebook campaigns.
B) Use website conversion tracking to see how many people purchases at the store.
C) Use offline events from the website, and cross-reference data to measure Facebook's impact.
D) Use offline events to understand purchases at the retail stores and orders made from the phone.

3. You need to increase traffic to a fashion magazine with your current campaigns. You are trying to decide whether to use landing page view or custom conversion.
How is a landing page view different from a custom conversion?
(Select all that apply)
Choose ALL answers that apply.

A) Can occur multiple times per link click / view
B) Can occur only 1 time per link click (unlike a custom conversion which can occur multiple times per link click / view)
C) Has a fixed long 45 days attribution window
D) Uses the PageView event, so it's available as part of the Facebook pixel base code
E) Uses the ContentView event, so it's available as part of the Facebook pixel base code

4. You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A) Campaign #3 has the lowest ROAS of 9.95
B) Campaign #3 has the highest ROAS of 63.20
C) Campaign #2 has the lowest ROAS of 1.72
D) Campaign #1 has the highest ROAS of 63.20
E) Campaign #2 has the lowest ROAS of 1.87
F) Campaign #3 has the lowest ROAS of 1.87

5. You are measuring the campaign effects for: the Store campaigns and offline events metrics.
What metrics should you measure for the Store Visit campaigns?
Select all that apply.
Choose ALL answers that apply.

A) CPM
B) Revenue per user
C) Avg. Order Per User
D) CPC
E) Impression
F) Reach

Solutions: