Only need to practice for 20 to 30 hours

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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. When supplying recommendations for a campaign aimed at increasing local store visits, what aspect should be emphasized?
Response:

A) Localized ad content and geo-targeting
B) General brand awareness
C) Broad demographic targeting
D) Global reach and exposure

2. A client wants updates on their ongoing campaign that's focused on brand awareness. What metric is most relevant to provide them with?
Response:

A) Impressions
B) Click-through rate
C) Cost per acquisition
D) Conversion rate

3. When creating a new campaign targeted at a niche audience, what is essential to ensure the effectiveness of the campaign setup?
Response:

A) Allocating a minimal budget to test the campaign
B) Using generic messaging to appeal to multiple audiences
C) Applying broad targeting criteria to reach more people
D) Developing highly customized ads specific to the niche audience

4. In evaluating the performance of a campaign, what metric indicates the cost effectiveness of the campaign targeting?
Response:

A) Cost per click
B) Impressions
C) Click-through rate
D) Cost per acquisition

5. If a client's key performance indicator (KPI) is return on ad spend (ROAS), which campaign adjustment is most appropriate to improve results?
Response:

A) Spreading the budget across multiple platforms
B) Increasing brand awareness through broader targeting
C) Focusing on high-converting audiences
D) Increasing impressions regardless of the audience

Solutions: