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Adobe Advertising Cloud DSP Business Practitioner Professional Sample Questions:

1. Given a scenario where a video ad campaign's view-through rate is lower than industry standards, which recommendation would best potentially enhance performance?
Response:

A) Increasing the frequency of ads
B) Shortening the video length
C) Decreasing the video quality for faster loading
D) Adding more call-to-action buttons

2. Which of the following is crucial when reading data within the platform to make campaign adjustments?
Response:

A) Historical benchmarks
B) Real-time data
C) Year-over-year trends
D) All of the above

3. Given a scenario where campaign data shows a sudden drop in engagement, what would be an effective response?
Response:

A) Ignore the data as an anomaly
B) Double the marketing budget
C) Investigate potential causes such as audience saturation or ad fatigue
D) Change the campaign goal

4. A client wants updates on their ongoing campaign that's focused on brand awareness. What metric is most relevant to provide them with?
Response:

A) Impressions
B) Click-through rate
C) Cost per acquisition
D) Conversion rate

5. What is an important step when creating a package for a regional advertising campaign?
Response:

A) Tailoring content to regional preferences and languages
B) Focusing solely on broad demographics
C) Copying strategies from unrelated markets
D) Using a global approach to content

Solutions: