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Adobe Marketo Engage Architect Master Sample Questions:
1. What can reduce bounce rates in email campaigns? (Choose two)
A) Removing invalid email addresses
B) Increasing A/B testing frequency
C) Optimizing subject lines for spam filters
D) Regularly updating recipient preferences
2. The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?
A) Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records
B) Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
C) Audit CRM integration settings to ensure accurate person source tagging
D) Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data
3. A company implements Workspaces and Partitions for global regional marketing operations. They need to separate their Workspaces into North America, APAC, and EMEA regions, as each region should not see the other region's marketing activities. They also have a Default Workspace. The Default Workspace has access to all Person Partitions. Each regional Workspace has access to their own regional Person Partition. The default dedupe key for the Adobe Marketo Engage instance is email address. A form that exists in the the North America workspace is filled out by a new person.
Which default behavior should be expected?
A) The new person will be created in the default Partition and immediately routed to the North America Partition.
B) The new person will be created in the North America Partition where the form exists.
C) The person will not be created unless explicitly routed to a specific Partition.
D) The new person will be created in the default Partition and should remain there as long as the North America workspace has access to the default Partition.
4. A marketing operations manager is configuring a new Marketo implementation for an investment fund to communicate with customers. Approximately 40 marketers work in Marketo, and have various levels of expertise with the system. Additionally, marketers can customize forms and landing pages to meet their needs. There are several fields in the database that are Personally Identifiable Information (PII) and must be protected.
How would the marketing operations manager ensure that Marketo users do not create forms that expose the PII fields, encouraging customers to fill out private information?
A) Create a custom Javascript on the frontend webpage to verify data before form submission
B) In the Admin section, select the field and enable the "Block Field Updates" feature
C) Enable CAPTCHA in the form configuration settings to ensure that the data will not be sent
D) In the Field Management section, select the field and enable the "Mark Field as Sensitive" checkbox
5. Which campaign logic is most suitable for nurturing early-stage leads?
A) Smart Campaign Triggers
B) Static Lists
C) Engagement Streams
D) Batch Campaigns
Solutions:
| Question # 1 Answer: A,C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |

