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Adobe Marketo Engage Architect Master Sample Questions:

1. An Adobe Marketo Engage Architect is integrating a Marketo Engage instance for a non-profit client with two different third-party platforms.
The requirements are outlined below:
Scenario 1: Automatically clone existing default programs on Marketo, build the email using the RSS feed of blog section, and schedule the email on every Thursday.
Scenario 2: Before deleting any record on Marketo, push the data to "Donor System".
How should the Marketo Engage Architect approach the platform integration?

A) Scenario 1 - Use Email Scripting and Scenario 2 - Use REST API
B) Scenario 1 - Use Webhook and Scenario 2 - Use REST API
C) Scenario 1 - Use JavaScript API and Scenario 2 - Use REST API
D) Scenario 1 - Use REST API and Scenario 2 - Use Webhook

2. What is a potential challenge when integrating a third-party analytics tool with Marketo?

A) Data enrichment capabilities
B) Data mapping discrepancies
C) High email bounce rates
D) Limited campaign templates

3. What should be the first step when integrating a new CRM with Marketo?

A) Synchronize the lead database
B) Map fields between the systems
C) Train users on the integration process
D) Enable Smart Campaigns for lead routing

4. A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?

A) Create region-specific Email Performance Reports
B) Consolidate all email campaigns into a single report
C) Use Smart Campaign filters to analyze email performance
D) Focus only on open rates for emails

5. Which channels are most commonly evaluated in multi-channel attribution models? (Choose two)

A) Landing Page Designs
B) Social Media Ads
C) Internal Email Campaigns
D) SEO Traffic

Solutions: