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Adobe Marketo Engage Architect Master Sample Questions:

1. Which steps improve reporting accuracy in Marketo? (Choose two)

A) Utilizing consistent tagging across programs
B) Mapping CRM fields to Marketo fields
C) Using dynamic lists for reporting
D) Adjusting lead scores before analysis

2. A client wants to capture UTM parameters at a program level to measure and report on the effectiveness of each Marketo program. The client has a large marketing team, and the Marketo administrator wants to streamline how they build their programs to ensure that all the data values are captured to enable the reporting. The company currently uses program member custom fields and has created program templates that the marketing team clones to minimize the number of steps necessary when setting up their programs.
They need advice on how they should modify their program templates and setup to capture their UTMs.
Which three actions should the administrator recommend to help the client meet their goals in the most efficient and scalable manner? (Choose three.)

A) Configure local program tokens to set UTM parameters
B) Create a Request Campaign to set UTM parameters in the Program Member Custom Fields to avoid race conditions
C) Configure Program Member Custom Fields to track the UTM parameters
D) Configure program tokens for UTM parameters that have been inherited from a parent folder
E) Create an executable smart campaign to set UTM parameters in the Program Member Custom Fields
F) Change Data Value steps in the smart campaigns to capture the UTMs in Program Member Custom Fields

3. Which steps should be prioritized to improve workflow performance in Marketo? (Choose two)

A) Replace static lists with Smart Lists
B) Schedule campaigns during non-peak hours
C) Reduce the number of triggers in workflows
D) Increase the number of batch campaigns

4. What is the best practice to avoid workflow redundancies in Marketo?

A) Consolidating workflows into one global campaign
B) Automating all batch campaigns
C) Regularly auditing workflow logic
D) Using static lists for all segmentation

5. A business needs to measure the performance of email campaigns across regions.
Which solution should be implemented?

A) Create region-specific Email Performance Reports
B) Consolidate all email campaigns into a single report
C) Use Smart Campaign filters to analyze email performance
D) Focus only on open rates for emails

Solutions: