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Adobe Marketo Engage Architect Master Sample Questions:

1. Which channels are most commonly evaluated in multi-channel attribution models? (Choose two)

A) Landing Page Designs
B) Social Media Ads
C) Internal Email Campaigns
D) SEO Traffic

2. A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:
The instance hits its API limit twice a month, affecting leads from multiple third-party integrations from being consistently created or updated automatically.
The field "Country" is set as a text field, which results in inconsistent variations and mis-spellings of the country value, leading to the inability to route leads to the proper regional sales team.
There is a Segmentation called "Region", which is defined by the "Country" field values; due to the inconsistency of the field, a majority of the person records sit in the "Default" segment.
Lead routing is based on the "Region" segment, and there is no logic set in the routing to account for the "Default" leads.
After sharing these findings with a group of stakeholders, the stakeholders share:
The Data Science team uses the Marketo Engage API to pull data out of the instance twice a month for an executive dashboard that tracks quarterly goals.
The Sales team is extremely below target for qualified leads because the volume routed to them is so low.
The Web team has reported on below-average form conversions because too many fields are open text.
The Marketing team wants to send nurture emails that are localized based on the "Region" Segmentation.
A consultant conducts an audit on a company's Adobe Marketo Engage instance and discovers:

A) Create a daily re-occurring batch that standardizes "Country" into clean values.
B) Advise the company to increase its API limits to solve the API issue.
C) Advise the Data Science team to minimize their API query to reduce the consumption of the API limit.
D) Change the "Country" field from a text field to a string field to standardize the values.

3. What are key aspects of efficient Marketo instance administration? (Choose two)

A) Consolidating all campaigns into one workspace
B) Removing all inactive users
C) Implementing naming conventions for all assets
D) Enforcing role-based access controls

4. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Customer Support Agent
B) Marketing Operations Manager
C) Business Strategist
D) Campaign Specialist

5. An Adobe Marketo Engage Architect starts their first day at their new job managing the Marketo Engage instance. When inspecting the instance, they notice that the sync to Salesforce was unusually slow and takes several hours to populate Salesforce campaign membership from Marketo Engage programs. Upon closer inspection, several errors occurred under the notifications of syncs timing out or hitting the concurrent limit.
Which three actions can the architect take to help diagnose and address the problem around sync to Salesforce issues?

A) Go to admin and view the CRM notification errors
Count the number of custom CRM fields
Increase the time between CRM and Marketo syncs
B) Limit the number of records being synced by pausing all active campaigns.
C) Use campaign inspector to determine the number of sync to CRM flow steps Check the permissions in the CRM for the Marketo sync user profile Check the permissions in the CRM for the Marketo sync user profile
D) Create a smart list to identify Marketo Engage records that have an empty CRM type Review the field management mapping Check the permission in the CRM for the Marketo sync user profile

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