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Adobe Marketo Engage Architect Master Sample Questions:

1. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
B) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator
C) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
D) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager

2. Which strategies support governance in a Marketo instance? (Choose two)

A) Reducing lead scoring rules
B) Enabling team-based workspaces
C) Consolidating all engagement campaigns
D) Implementing regular audit schedules

3. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?

A) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
B) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
C) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.

4. What can reduce bounce rates in email campaigns? (Choose two)

A) Removing invalid email addresses
B) Increasing A/B testing frequency
C) Optimizing subject lines for spam filters
D) Regularly updating recipient preferences

5. When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

A) Endpoint URL with Access Token and Client ID
B) Endpoint URL with Client ID, Your Email Address, and Client Secret
C) Identity URL with Client ID and Client Secret
D) Identity URL with Client Score and Client ID
E) Endpoint URL with Access Token and Your Email Address

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