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Adobe Marketo Engage Architect Master Sample Questions:

1. Which stakeholders are essential for implementing a Marketo project? (Choose two)

A) Customer Support Agent
B) Marketing Operations Manager
C) Business Strategist
D) Campaign Specialist

2. A company has recently hired an Adobe Marketo Engage Administrator to review their Marketo channels for reporting. The administrator finds in their review that the webinar event invites, follow ups, and links to recording post-event are all set as separate Email Programs with an additional steps of 'attended' and 'RSVP'd' on the newsletter channel to be used depending on the email type. When the administrator asks why, they find out it is because there has not been an integration to their webinar system, and will not be one for two weeks due to circumstances beyond the administrator's control. There will be another webinar in four days.
What is the problem of this setup from a reporting perspective?

A) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.
B) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
C) There is no custom tag defining the specific use for webinars on the email programs, which means the data cannot be grouped easily in reports, such as Marketo Performance Insights.
D) It is difficult to measure the ROI of webinars when the numbers, costs, and stats are held in multiple programs in reporting.

3. What factors must be considered when allocating resources for a Marketo project? (Choose two)

A) Email deliverability rates
B) Campaign complexity
C) Marketing content formats
D) Team bandwidth

4. Which strategies support governance in a Marketo instance? (Choose two)

A) Reducing lead scoring rules
B) Enabling team-based workspaces
C) Consolidating all engagement campaigns
D) Implementing regular audit schedules

5. A client observes low engagement rates due to spam complaints.
What action is recommended?

A) Warm up IP addresses
B) Use double opt-in for subscriptions
C) Adjust recipient preferences
D) Increase sending frequency

Solutions: