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Adobe Marketo Engage Architect Master Sample Questions:
1. An Adobe Marketo Engage architect needs to build a subscription center that contains an option to "pause notifications for 30 days" to dissuade people from unsubscribing. If a person fills out the form and selects this feature, Marketing wants to Marketing Suspend them for 30 days and subtract five points from the lead. Existing records whose notifications are currently paused should be excluded from the flow to avoid double processing.
Which order of steps is required to build this program?
A) Remove from Flow (Existing) > Change data value > Change Score > Wait > Change data value
B) Change Score > Change data value > Wait > Change data value > Remove from Flow (Existing)
C) Remove from Flow (Existing) > Change Score > Wait > Change data value > Change data value
D) Change data value > Remove from Flow (Existing) > Change Score > Wait > Change data value
2. An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?
A) One set of channels should be created, and a tag should be used to determine Direct or Partner
B) Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
C) Create a single global program to consolidate reporting for both direct and third-party seller marketing
D) One set of channels should be created, and separate program statuses should be used to designate Direct or Partner
3. What type of data is most critical for lifecycle stage analysis?
A) Email Click-Through Rates
B) Stage Entry and Exit Dates
C) Audience Segmentation
D) Lead Nurture Content
4. What is the impact of negative scoring in lead scoring models?
A) Prioritizes leads with higher scores
B) Automatically removes unqualified leads
C) Speeds up sales follow-up processes
D) Improves lead qualification accuracy
5. Which steps improve reporting accuracy in Marketo? (Choose two)
A) Utilizing consistent tagging across programs
B) Mapping CRM fields to Marketo fields
C) Using dynamic lists for reporting
D) Adjusting lead scores before analysis
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: A,B |

