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Adobe Marketo Engage Architect Master Sample Questions:

1. Which type of logic is used for complex segmentations in Marketo?

A) Lead Scoring Logic
B) Advanced Smart List Filters
C) Engagement Streams
D) Email Delivery Timing

2. When reviewing completion of a REST API Webhook, you can use two URLs to perform an initial validation and make sure leads will pass correctly.
Which two combinations of URL and associated parameters should be used to validate the REST API? (Choose two.)

A) Endpoint URL with Access Token and Client ID
B) Endpoint URL with Client ID, Your Email Address, and Client Secret
C) Identity URL with Client ID and Client Secret
D) Identity URL with Client Score and Client ID
E) Endpoint URL with Access Token and Your Email Address

3. Which element is critical to evaluate when reviewing a Marketo instance?

A) The number of landing pages
B) The number of cloned assets
C) The quantity of marketing campaigns
D) Data quality in the lead database

4. What is the impact of negative scoring in lead scoring models?

A) Prioritizes leads with higher scores
B) Automatically removes unqualified leads
C) Speeds up sales follow-up processes
D) Improves lead qualification accuracy

5. Which feature in Marketo best supports multi-channel attribution?

A) Lead Scoring
B) Program Tags
C) Campaign Members
D) Smart Lists

Solutions: