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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing analyst is setting up an A/B test within a journey to measure the effectiveness of two different promotional paths. 50% of the audience should be directed to Path A, and the other 50% to Path B.
How does the 'Percentage Split' condition activity determine which path a profile takes?

A) It is based on the profile's ID, ensuring the same profile always takes the same path.
B) It alternates, sending the first profile to Path A, the second to Path B, and so on.
C) It is a random allocation for each profile that enters the activity.
D) It requires an upstream audience to be pre-split into two groups.

2. A campaign manager wants to optimize a campaign by testing three different hero images (Treatment A, B, and C) to see which one generates the most clicks. To accurately measure lift, they also want to send the original version to a small portion of the audience as a baseline.
What should the content experiment configuration look like?

A) Three treatments (A, B, C) with the audience split evenly between them.
B) One experiment for A vs. the original, and a second experiment for B vs. C.
C) Three treatments (A, B, C) and a hold-out group, with the audience split between all four.
D) Two treatments (A, B) and a control group, which will automatically receive a third version.

3. What is the primary purpose of using Adobe Experience Manager Assets Essentials with Adobe Journey Optimizer?

A) To track the performance of images used in emails.
B) To create and edit images directly within the Journey Optimizer interface.
C) To automatically optimize the file size of images for faster email loading.
D) To provide a centralized repository for storing, managing, and using digital assets in messages.

4. A technical marketer is explaining the offer selection process to a new team member. They describe how the system narrows down offers for a given profile.
When a profile is evaluated against a decision, what is the correct sequence of steps the Offer Decisioning engine performs?
1. The engine determines which offers the profile is eligible for based on each offer's rules.
2. The engine applies frequency capping and other constraints.
3. The engine selects the best offer(s) from the eligible pool based on ranking criteria.
4. The engine filters the offers based on the placements requested.

A) 4, 1, 3, 2
B) 1, 3, 2, 4
C) 1, 4, 3, 2
D) 4, 1, 2, 3

5. A business practitioner needs to create an audience of users who have performed a specific sequence of actions: 1) Viewed a "Product Page", then 2) "Added to Cart", and finally 3) "Started Checkout".
What type of audience logic or evaluation method should be used to build this segment?

A) A single event-based rule looking for "Started Checkout".
B) A sequential segmentation rule.
C) A static list upload.
D) A composition of three separate audiences using an AND operator.

Solutions: