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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A creative services coordinator is explaining the benefit of using the integrated Adobe Experience Manager Assets Essentials to the marketing team.
What is the primary purpose of using Assets Essentials with Adobe Journey Optimizer?

A) To track the click-through rate of images used in emails.
B) To provide a centralized repository for storing, managing, and distributing approved digital assets for use in messages.
C) To provide advanced image editing tools directly within the Journey Optimizer interface.
D) To automatically compress the file size of all images for faster email loading.

2. A customer acquisition specialist is creating a "Free Trial" offer. To ensure budget is spent effectively, this offer must only be shown to profiles who have never been a customer before. The `customerStatus` attribute on the profile identifies existing customers.
Where should this "non-customer only" rule be configured?

A) In the Decision's ranking criteria.
B) In the offer's Eligibility Rules.
C) In the offer's Placement settings.
D) In the Collection's properties.

3. A marketing automation specialist must urgently stop a live journey due to a critical error reported in its content.
What happens to the profiles that are currently paused inside a 'Wait' activity within that journey at the moment it is stopped?

A) They are permanently stopped at their current position and will not proceed further.
B) They remain in the 'Wait' activity indefinitely.
C) They are immediately moved to the 'End' of the journey.
D) They are allowed to complete the 'Wait' activity and then proceed to the next step.

4. A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?

A) A Read Audience activity
B) A Reaction activity
C) An Audience Qualification activity
D) An Event activity

5. A campaign manager responsible for a live "Welcome Series" journey discovers a mistake in the configuration. They need to correct it immediately. They create a new version of the journey to make the edits.
After they publish the new, corrected version, what happens to the customer profiles that were already in the middle of the old, incorrect version?

A) All profiles from the old version are immediately moved to the corresponding activity in the new version.
B) The system pauses all profiles in the old version and waits for manual intervention to migrate them.
C) Only profiles that were in a 'Wait' activity in the old version are moved to the new version.
D) Profiles continue their path in the old version until they exit, and only new profiles will enter the new version.

Solutions: