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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. What is the key difference between a dataset that is enabled for Profile and one that is not?

A) Datasets not enabled for Profile can only be used for analytics, while Profile-enabled datasets can be used for journeys.
B) Only Profile-enabled datasets can have a schema applied to them.
C) Datasets not enabled for Profile are limited to 1GB in size.
D) Data ingested into a Profile-enabled dataset is added to the Real-Time Customer Profile, while data in other datasets remains separate.

2. A junior marketing associate needs to create a promotional email. A core requirement is that the email must strictly follow the company's brand guidelines, which are embedded in a standard layout including a specific header, footer, and brand colors.
What is the best starting point for the associate to create this new email and ensure brand consistency?

A) Create a new Campaign and add an email action.
B) Create a new email from scratch and manually apply the brand styles.
C) Import an HTML file containing the required layout.
D) Use a pre-existing Content Template that has been designed with the standard brand layout.

3. A business practitioner is creating an email template that will be used by multiple teams. They want to define specific areas of the email (like the main hero image and the body text) that can be edited by users of the template, while locking down other areas (like the header and footer) to maintain brand consistency.
How can this be achieved when creating the content template?

A) This is not possible; all parts of a template are either editable or locked.
B) By creating the locked sections as Fragments and the editable sections as standard components.
C) By using the "Lock" and "Unlock" functions on content blocks within the template designer.
D) By setting user permissions on different sections of the template.

4. A marketing automation expert is building a reusable component that needs to display a different greeting message based on the user's language preference (`profile.person.language`).
Which type of fragment is best suited to encapsulate this purely logical decision?

A) Dynamic Fragment
B) Expression Fragment
C) Conditional Fragment
D) Content Fragment

5. A deliverability specialist is tasked with implementing a new marketing pressure policy to improve customer experience. The policy states that customers should not receive more than three promotional emails in any 7-day period, regardless of which journeys they qualify for.
Where would this rule be configured to be enforced globally across all journeys?

A) In the properties of each individual journey.
B) In the channel-level rules for the email surface.
C) As a 'Profile Cap' condition activity at the start of every journey.
D) As a global frequency rule in the administration section.

Solutions: