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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. A marketing specialist is using the integrated Adobe Experience Manager Assets Essentials to manage marketing images. They notice that the brand logo image used in yesterday's email appears to have been changed unexpectedly today. They need to restore the version that was used yesterday.
What action should they take within the Assets Essentials interface to resolve this?

A) Clear the browser cache, as it is likely a local display issue.
B) Find the image URL in the email editor and manually change it.
C) Find the logo asset in Assets Essentials, access its "Versions" history, and promote yesterday's version to become the "Latest Version".
D) Re-upload the correct logo image and overwrite the existing file.

2. A marketing team is running a content experiment on an email's subject line to see which version drives more opens. They configure two treatments (A and B) and a holdout group. After the campaign runs, they review the results.
The report shows:
- Treatment A: 22% Open Rate, 95% Confidence
- Treatment B: 25% Open Rate, 98% Confidence
- Holdout: 15% Open Rate
How should the business practitioner interpret these results?

A) Neither treatment is a clear winner, and the test should be run again.
B) Treatment B is the winner because it has the highest open rate and a confidence level above 95%.
C) Treatment A should be chosen because its confidence level is exactly 95%.
D) The experiment is invalid because the holdout group's open rate is too low.

3. A content author is building an email in the Email Designer and needs to insert a personalized offer.
What is the essential prerequisite for an offer from the Offer Library to be available for selection within the email content?

A) The offer must have a "static" collection type.
B) The offer must be tagged with the same tag as the journey.
C) The offer must be part of a Decision that uses a Placement compatible with the Email channel.
D) The offer must have been created in the last 24 hours.

4. An events marketing manager has returned from a trade show with a CSV file of all booth attendees. They need to add these attendees to a new "Post-Event Nurture" audience, which will also include some existing US-based customers.
While working in the Audience Composition canvas, which activity should the manager use to add the profiles from the imported CSV file?

A) Exclude
B) Enrich
C) Split
D) Audience

5. A data analyst is validating a "High-Value Customers" segment. The segment rule is `totalSpend > 500`, and the `totalSpend` attribute is updated by a batch file that runs every 24 hours. The analyst confirms that a new batch file has been successfully ingested, which should add many new customers to the segment.
However, the segment's total count has not yet increased.
Why is there a delay?

A) The data ingestion to the profile service has a 15-minute delay.
B) The journey using the segment needs to be republished to recognize the new members.
C) The segment is a batch segment and will only be re-evaluated on its next scheduled run (typically 24 hours).
D) The segment needs to be manually refreshed from the segment builder UI.

Solutions: