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Adobe Journey Optimizer Business Practitioner Professional Sample Questions:

1. There are two main types of fragments that can be created in Adobe Journey Optimizer.
What are they?

A) Static fragments and Dynamic fragments
B) Header fragments and Footer fragments
C) Email fragments and SMS fragments
D) Expression fragments and Content fragments

2. A channel manager for email is defining how a specific promotional offer should appear when delivered in an email message.
What information is configured within the email "representation" of an offer?

A) The eligibility rules for who can see the offer.
B) The priority score of the offer compared to other offers.
C) The collection that the offer belongs to.
D) The specific content, such as the image URL, click-through URL, and text, that will be rendered in the email.

3. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?

A) A Personalized Collection
B) A Manual Collection
C) A Dynamic Collection
D) A Static Collection

4. A business practitioner needs to create an audience of users who have performed a specific sequence of actions: 1) Viewed a "Product Page", then 2) "Added to Cart", and finally 3) "Started Checkout".
What type of audience logic or evaluation method should be used to build this segment?

A) A single event-based rule looking for "Started Checkout".
B) A sequential segmentation rule.
C) A static list upload.
D) A composition of three separate audiences using an AND operator.

5. A marketing technologist is integrating a web event stream into a journey. The journey is triggered by a unitary event that uses the ECID as its primary identity. However, a step in the journey must send an email, which requires an email address linked to that ECID in the Identity Map.
When the event is triggered, how does Journey Optimizer find the email address needed for the message?

A) The journey can only use the identity provided in the triggering event.
B) The technologist must add a "Data Source" lookup activity to manually query the Identity Service.
C) The journey will fail because the triggering event does not contain an email address.
D) Journey Optimizer automatically uses the Identity Map to look up the email address associated with the triggering ECI

Solutions: