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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An organization requires a dashboard which has data visualizations for all its key KPIs. This dashboard is to be created for executive users who can access it anytime, anywhere. As a CJA Business Practitioner with admin privileges, what is the recommended option to create this dashboard?
Response:

A) Report Builder Report
B) Workspace Project
C) Mobile Scorecard
D) Ad Hoc Analysis Panel

2. Your company runs several promotional campaigns throughout the year. When reviewing the annual campaign performance report, your manager notices that only Q4 campaigns are visible. After investigating, you realize that the report was configured to use a static date range. What action should you take?
Response:

A) Change the date range filter to include the entire year.
B) Enable real-time report updates.
C) Recreate the report using calculated metrics.
D) Apply campaign filters for all active promotions.

3. Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A) Enable Data Retention Policy Checks
B) Set Delivery Frequency Based on Business Needs
C) Use Report Delivery Logs
D) Define Specific File Formats for Export

4. Which is the correct date range to show data from last Friday through this Saturday assuming Sunday is the first day of the week?
Response:

A) Start: Start of current week minus 5 days
B) Start: Start of current week minus 2 days
C) Start: Start of current week minus 2 days
D) Start: Start of current week minus 3 days

5. Your team needs a report on customers who made more than three purchases in the last 60 days. After creating a segment, you notice that the results are inaccurate. Upon investigation, you find that the purchase event filter is set incorrectly. What should you do to fix the issue?
Response:

A) Adjust the purchase event filter to include only "Order Completed" events.
B) Enable metric filters based on "Order Value."
C) Use a calculated metric to count unique orders.
D) Update the segment timeframe to the last 90 days.

Solutions: