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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. You work for a large Telecom organization that has both a Retail section and a Support section of the website. After some deep analysis, you have found that the average number of pages per visit for your overall site is 12.4 pages. However, in the customer support area, you notice that the average number of pages per visit is 21.6 pages.
Additionally, "Voice of the Customer" research shows that customers often rate your organization's support as poor. You also know that when people purchase a cell phone plan, that part of the journey can take 6 pages just to select the phone and the call plan.
How should you address this?
Response:

A) Since more pages engaged can mean higher revenue, you should look for ways to raise the number of pages per visit for the retail portion of your site.
B) Initiate some analysis around how people move through the support section looking for evidence of finding answers and then comparing those visits with visits that end in a support call.
C) Develop a campaign to drive traffic to the retail section based on high-support section visits.
D) You should implement a content velocity metric to understand what products and support answers drive the highest page counts to boost the products and answers that are the best.

2. An insurance organization wants to build a dashboard for its agents. The dashboard should have the ability to select an agent value (agent is captured in a schema dimension). It should also have the ability to select four major cities covered by corresponding agent. A Workspace report is already created with a panel having required data and provided to you.
As a CJA Business Practitioner, you plan to update this workspace panel by creating two quick filter with rules as below.
Quick Filter 1: Agent = Agent Name
Quick Filter 2: City = City 1 OR City = City 2 OR City = City 3 OR City = City 4 You realize later the solution approach is invalid. What could be the possible reason for this approach to be invalid?
Response:

A) Only 1 Quick filter can be created for 1 panel.
B) Quick filter supports only 1 rule per filter.
C) Quick filter does not support 4 rules.
D) Quick filters cannot be applied to schema dimensions.

3. Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:

A) Custom Event Tracker
B) Data View Filter
C) Metric Builder
D) Calculated Metric

4. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Linear attribution model with a session lookback window
B) Last touch attribution model with a session lookback window
C) Linear attribution model with a person lookback window
D) Participation attribution model with a person lookback window

5. Which visualization do you choose to visualize and analyze exact customer paths?
Response:

A) Flow
B) Treemap
C) Cohort table
D) Scatterplot

Solutions: