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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

A) Schedule Data Ingestion Checks
B) Enable Real-Time Data Refresh
C) Apply Event Filters for Specific Actions
D) Use Profile Merge Policies

2. An analyst needs to show a trended view of the registered visitors to their website broken down by new registrations versus existing users. The website requires authentication and records an event when a user signs in. It also records an event when a new account is created.
How can the analyst create the desired visualization?
Response:

A) Create a filter for users who create an account, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.
B) Create a filter for users who create an account then sign in, another for users who sign in, then use them both to create a stacked area chart.
C) Use a default visualization that plots sign-in and account creation events without filters.
D) Create a filter for users who create an account then sign in, another for users who sign in and exclude those who create an account, then use them both in a stacked bar chart.

3. Which feature in Adobe CJA allows automated report delivery to business stakeholders?
Response:

A) Report Scheduler
B) Campaign Execution Module
C) Data Distribution Manager
D) Identity Sync Service

4. Which steps should be taken to optimize recurring report scheduling in Adobe CJA?
(Select two.)
Response:

A) Enable Data Retention Policy Checks
B) Set Delivery Frequency Based on Business Needs
C) Use Report Delivery Logs
D) Define Specific File Formats for Export

5. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Linear attribution model with a session lookback window
B) Last touch attribution model with a session lookback window
C) Linear attribution model with a person lookback window
D) Participation attribution model with a person lookback window

Solutions: