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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:

A) Flowchart Visualization
B) Summary Change
C) Summary Number
D) Text

2. The call center of a company has seen a spike in recent call volume, and they have discovered the cause to be their website. The analytics team has been tasked with uncovering the reason for these calls using a Data View that combines call center data and website analytics data, and they want to know what part of the site is driving the call center volume up.
Which action would help answer that question?
Response:

A) Create a freeform table showing Calls (as your dimension), Call Reason (as your metric).
B) Create a freeform table showing Call Reason (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
C) Create a freeform table showing Page Name (as your dimension), Calls (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.
D) Create a freeform table showing Call Reason (as your dimension), Page Views (Time Decay | 15 minutes attribution Lookback window: Session) as your metric.

3. What should be used to create a customer segment of users who made purchases within the last 90 days?
Response:

A) Event Filter by Date Range
B) Calculated Metric Based Filter
C) Dynamic Segment Rule
D) Profile Attribute Assignment

4. When you drag a Histogram visualization into your report, you notice that the first bar is quite large, but the other items have no value. Given the settings displayed in the image, what can you do to try to improve the visualization?

Response:

A) Change the Counting Method to Session.
B) Change the Counting Method to Metric.
C) Change the Starting Bucket to 1.
D) Select the Limit max items radio button.

5. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Data View Manager
B) Engagement Tracker
C) Flow Visualization
D) Segment Overlap Report

Solutions: