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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. A customer visits a website from a paid social campaign on March 13th. On April 18th, the same customer visits the site again after using a search engine to find the website and adds some items to their cart. The customer finally completes their purchase on April 20th after clicking a paid search add to get to the website.
When an analyst looks at channel attribution for this order, they see organic search and paid search both getting credit for the order. They are using an Inverse-J attribution model with a 30-day lookback window.
Why are only paid search and organic search getting credit for the order?
Response:

A) The attribution model gives more credit to early touches
B) The lookback window for the orders is too short
C) The attribution model gives more credit to later touches
D) The attribution model prioritizes paid channels over organic

2. Which table type should be used to display summarized purchase totals by customer segment in Adobe CJA?
Response:

A) Pivot Table
B) Summary Table
C) Key Metrics Report
D) Cohort Table

3. Which actions are necessary when interpreting campaign performance in Adobe CJA?
(Select two.)
Response:

A) Check Identity Resolution Logs
B) Enable Real-Time Data Sync
C) Review Campaign Metrics
D) Monitor Conversion Rates

4. Which configuration should be applied when sharing reports with external business partners?
Response:

A) Report Sharing Settings
B) Export Scheduling
C) Profile Integration Rules
D) Data Masking Policy

5. Your company launched a loyalty campaign targeting high-value customers. However, your analysis shows a low engagement rate, despite high traffic from returning customers. Upon investigation, you discover that the eligibility criteria were set incorrectly. What action should you take?
Response:

A) Update calculated metrics definitions.
B) Adjust the eligibility criteria to target returning customers correctly.
C) Reassign campaign metrics to the engagement tracking report.
D) Enable real-time data syncing for new campaigns.

Solutions: