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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.

A) Event Registration
B) Venue Details
C) Customer Data
D) Payment Details

2. Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?

A) Unique Contact Identifier
B) Primary key
C) Subscriber ID
D) Unique Contact email address

3. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A) Business users can select any email at the time of sending.
B) A journey can be connected to one or more Campaigns.
C) Messages can be sent to Contacts, Leads, and Person Accounts.
D) Default options can be set up for the greeting in the email.
E) The DM administrator Profile is required to access Distributed Marketing.

4. Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages.
Why could this be the case?

A) The majority of NTO's subscriber base is in the United States.
B) Mobile Push was enabled by mistake, which consumes Super Messages when not in use.
C) Each email consumes five super messages when sending below a certain threshold.
D) A multiplier is applied to each SMS message based on the destination country

5. A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.
What should the admin do to prevent the prefix from deploying in live sends?

A) Wrap the subject line with AMP script
B) Add [PREVIEW] to the subject line validation list
C) Use Proof instead of [PREVIEW]
D) Require several campaign approvals

Solutions: