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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters has noticed an issue with their sends today.
Which two links in Setup Home could be used to troubleshoot the issue?!
Choose 2 answers

A) System Status
B) Help and Training
C) Failed Sends
D) Create Support Case

2. Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.
How should the rest of the business units be organized?

A) Create one child business unit for the other brands to share but apply folders and naming conventions.
B) Create new Enterprise business units for each brand and child business units for each of the brand's GEOs.
C) Create and apply folders with naming conventions in the current account to keep track of brand assets.
D) Create child business units for each brand and nest another level of child business units for GEOs.

3. Northern Trail Outfitters wants to know how customers are engaging with marketing communications they have sent over the last year. What action should be taken to populate the Einstein Engagement Scoring Dashboard?
A). Select one of the Predictive Algorithms then click Deploy
B). Click Deploy and results are available immediately
C). Select the channels (Emails, Push, SMS) to report on then click Activate D). Click Activate and wait for an email notification

4. What functionality is contained in Journey Builder that does not exist in Automation Studio?

A) The option to convert a qualified Lead to a Contact.
B) The ability to send an email to a Salesforce audience.
C) Flexibility to wait based on duration or a specific time.
D) Native execution of a Server-side JavaScript activity.

5. During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria:
* Customer data will be fully refreshed every night via Import activity from the customer's data warehouse.
* Contact records will be augmented by relational data tables via Contact Builder.
* The customer data file will contain 5M records with 40+ attributes.
* One attribute will house HTML code, 1000 characters max, that will be used to populate Account Access content areas in emails.
* A customer ID will be used as the unique identifier for each contact.
Which statement differentiates the use of data extensions over lists?

A) Data extensions can store HTML code as an attribute.
B) Data extensions support Customer ID to be used as Subscriber Key.
C) Data extensions are necessary for Contact Builder
D) Data extensions allow for add/update Import activity.

Solutions: