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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin wants to check the status of a salesforce contacts in All Subscribers. The account is connected to their salesforce org via Marketing Cloud Connect.
Which subscriber key should be used to search for the contact in All Subscribers?

A) Numeric Subscriber ID
B) 15-digit contact ID
C) Email Address
D) 18-digit Contact ID

2. Northern Trail Outfitters uses Parameter Manager to automatically tag links, they want to include a Campaign Identifier to the links within a specific campaign message.
At which level should the utm_campaign value be configured?

A) Account
B) Email
C) Link
D) Subscriber

3. A MC admin wants to sync Contacts from Sales Cloud, but is concerned about the number of Contacts since not all the contacts will be sent an email.
What should the admin do to ensure only specific Contacts are synced?

A) Filter records on a formula field
B) Filter records created after a specified date
C) Filter existing records in All Subscribers
D) Filter records on a Boolean field

4. A publishing company has presented the following:
* A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days.
* A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
* The customer's expiration date is included in the data file.
What component should the customer's solution include?
Choose 3 answers

A) Suppression list
B) Data Filter
C) Automation StudioTerm
D) Template-based emails
E) Triggered Send

5. Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A) Master-detail relationship to Contacts
B) Tokenized Sending
C) Field Level Encryption
D) Lookup reference to Contact Object

Solutions: