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Salesforce Build and Analyze Customer Journeys using Marketing Cloud - MKT-101 real prep

MKT-101
  • Exam Code: MKT-101
  • Exam Name: Build and Analyze Customer Journeys using Marketing Cloud
  • Updated: Sep 14, 2025
  • Q & A: 157 Questions and Answers
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About Salesforce MKT-101: Build and Analyze Customer Journeys using Marketing Cloud

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Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.
Topic 2
  • Marketing Automation: This section focuses on the Marketing Cloud Administrator’s ability to use automation tools like Automation Studio and Journey Builder to build and execute automated campaigns that guide customers through personalized journeys.
Topic 3
  • Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 4
  • Analytics and Troubleshooting: This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
Topic 5
  • Administration Essentials: This section assesses the abilities of a Marketing Cloud Administrator to manage users, roles, business units, and security settings. It ensures the platform is configured correctly for secure and efficient use by all stakeholders within an organization.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#

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