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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern trail Outfitters' marketing department wants to review lastyear's holiday engagement to this year's engagement.
What should they use to access the historical engagement data?

A) Audit Trail extract
B) SQL activity using data views
C) Tracking Data extract

2. Northern Trail Outfitters (NTO) wants to use customer engagement to automatically send content to increase click rates in its holiday promotional email.
Which feature should NTO use?

A) Enhanced Dynamic Content
B) Einstein Content Selection
C) Einstein Coy Insights

3. A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?

A) A nightly automation with a filter activity
B) An approval process for sending
C) A verification step In the send automation

4. Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension.
What should a marketer do to ensure the Email Address field values are unique?

A) Mark the field as the Primary Key.
B) Select 'Deduplicate by Email' checkbox.
C) Use Email Address as Subscriber Key.

5. Northern Trail outfitters wants information on the email performance of an abandoned cart journey.
Which Journey Builder resources provides data on all versions of a specific journey's cross-channel performance data?

A) Journey History
B) Analytics Dashboard
C) Email Analytics Tile

Solutions: