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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day.
Which feature should be used to accommodate this setup?

A) Scheduled Automation
B) Triggered Automation
C) Wait Activity

2. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A) 'Subscribers Not Sent To* report
B) _sent Dataview
C) Not Sent Tracking Extract

3. Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them.
Which feature should help achieve this?

A) Einstein Engagement Scoring
B) Einstein Messaging Insight
C) Einstein Engagement Frequency

4. A digital marketing internal Northern Trail Outfitters (NTO) has been asked to quickly provide the delivery rate of the most recent email sent from the NTO business unit.
Where should the Internal look to find this Information?

A) Automation Studio > Activities
B) Email Studio > Overview
C) Content Builder > Recent Sends

5. Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?

A) Exclusion Lists
B) Suppression Lists
C) Publication List

Solutions: