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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters imports a daily feed of active customers into a data extension. A customer is only included in the daily feed if they meet the criteria to remain active.
Which import option should be used to ensure the data extension only contains currently active customers?

A) Append
B) Add and Update
C) Overwrite

2. Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email.
Which setting should be configured in a send to identify the line of business sending the message?

A) Sender Authentication Package
B) Sender Profile
C) Brand Builder

3. Northern Trail Outfitters Is building a data extension that will store preference data for the its subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?

A) Primary Key
B) Is Sendable
C) Nullable

4. Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise
2.0 account.
Where should the data extension reside to achieve this goal?

A) In the Shared Data Extensions folder
B) In the Synchronized Data Extensions folder
C) In the Data Extensions folder with sharing enabled

5. The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score.
Which feature should be used to easily segment the data extension?

A) SQL query activity
B) Random Data Extension
C) Filter Data Activity

Solutions: