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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

A) Create one Entry Source for each messaging channel.
B) Send both email and SMS to ensure subscribers get NTO's messages.
C) Ensure preferred channel is available in subscriber data.

2. Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension, and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?

A) Automation Studio and Path Optimizer
B) Automation Studio and Journey Builder
C) Journey Builder and Behavioral Triggers

3. Northern Trail Outfitters wants to send a personalized email to its loyalty program members. The email should include details about loyalty members' profiles, point balance, and purchase behavior. This data exists in Marketing Cloud across several data extensions.
What should a marketer use to build this level of personalization into the email?

A) AMP script Search Functions
B) Personalization Strings
C) Enhanced Dynamic Content Blocks

4. The data team at Northern Trail Outfitters wants to send a daily report of all subscribers emailed in the last 24 hours to their Enhanced FTP Export folder. The file should contain unique email addresses.
At a minimum, which activities should be configured in Automation Studio to meet their requirements?

A) Filter, Data Extract, File Transfer
B) SQL Query, Filter, Data Extract
C) SQL Query, Data Extract, File Transfer

5. Northern Trail Outfitters (NTO) wants to send out three emails In Automation Studio. However, NTO wants to ensure each email is fully sent before the next email begins sending.
How should the automation workflow be built to accomplish this?

A) Add each Send Email activity to a single step in an automation.
B) Add each Send Email activity to different steps in an automation.
C) Include a Verification activity between each step of an automation.

Solutions: