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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?

A) Einstein Recommendations
B) Einstein Messaging Insights
C) Einstein Copy Insights

2. The Northern Trail Outfitters (NTO) marketers want to easily track the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?

A) Define a goal for each journey.
B) Review opens and clicks activity summaries.
C) Export the journey email analytics.

3. Northern Trail Outfitters wants to utilize an Amazon s3 bucket to import data into Marketing Cloud Data Extensions.
What should be used to achieve this?

A) Ingest API
B) Import Activity
C) Import Wizard

4. Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A) Data Extract Activity
B) Verification Activity
C) Wait Activity

5. A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Leverage Social Studio to capture email addresses.
B) Create CloudPages to collect and subscribe users,
C) Use Journey Builder to build an audience using Ad Studio.

Solutions: