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Facebook Certified Community Manager Sample Questions:

1. The management team of a mobile app has expectations of maintaining a high level of efficiency. A community member of a group for the app has posted the same question several times over the past few weeks. The team has responded several times that the solution for that problem is still being developed. The member has started to repeatedly ask the same question in comments on unrelated posts.
The community manager needs to ensure this community member does not negatively affect other members.
How should the community manager proceed?

A) Remove the comment with the appropriate rule and explain possible disciplinary actions.
B) Reach out privately to the member to ask if responses from the team are unclear.
C) Block the member from the group to avoid the subject.
D) Invite other members to clarify that the question has been answered.

2. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Define partnership criteria with key food and beverage influencers
C) Review existing channel performance and replicate strategy
D) Decide on the target audience and which platforms to use to reach them

3. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Ask members to share their favorite post from the group on their profiles.
B) Develop content that encourages sharing photos and stories.
C) Create a poll for feedback on the milk formula.
D) Create a post announcing the release of the latest formula milk

4. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Determine if members of the group are more likely to retain their monthly membership
B) Post a poll in the community asking members if the company should close the group
C) Document the number of members and engagement statistics for the CEO to review
D) Survey members for positive community experiences to share with the CEO

5. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Interview alumni
B) Analyze drop-off for video content
C) Survey community members
D) Study engagement trends on the school's Facebook Page

Solutions: