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Facebook Certified Community Manager Sample Questions:

1. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)

A) Determine launch goals and milestones to achieve
B) Define partnership criteria with key food and beverage influencers
C) Review existing channel performance and replicate strategy
D) Decide on the target audience and which platforms to use to reach them

2. In an established community, members have been posting the same questions repeatedly.
Which three group tools should be used to help members find the answers they are looking for more easily? (Choose 3)

A) Pin a post as an announcement in the group
B) Direct members to report repetitive questions using the Report to Admin tool
C) Ask members to tag an admin every time someone asks a repetitive question
D) Create a frequently asked questions learning unit
E) Add useful posts to a topic tag dedicated to frequently asked questions

3. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Decline the post with feedback to educate the celebrity on the group policy
B) Approve the post with a warning to the celebrity
C) Adjust the rules to allow political content and generate more group engagement
D) Approve the post and close commenting to prevent political discussion
E) Treat the celebrity according to the policy of the group

4. A well-known women's fashion brand has a significant online presence and a strong customer base in the 50-65 age group. To attract a younger demographic, the company contracts with a famous designer to launch a new line, which launches in one month.
Which two actions should the community manager take to increase brand awareness? (Choose 2)

A) Ask community members to create a post and tag several friends.
B) Run targeted ads across all the platforms that the brand uses.
C) Invite fashion influencers to promote the new line during a live launch.
D) Start new social media accounts to target the new demographic.
E) Comment on competitor posts so that their community learns about the new line.

5. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Highlight past photos and success stories and tag members who have joined past challenges.
B) Start a secret group for people doing the challenge and post everything there.
C) Message new members and invite them to participate in the challenge.
D) Create posts to encourage people to sign up and have moderators answer any questions.

Solutions: