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Facebook Certified Community Manager Sample Questions:
1. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)
A) Interview alumni
B) Analyze drop-off for video content
C) Survey community members
D) Study engagement trends on the school's Facebook Page
2. An interest-based community with a culturally diverse membership often shares a variety of posts about empowerment. Post approval is not turned on, so conversations are carefully monitored to make sure heated debates and comments do not become personal. A longtime member who has not posted for a year leaves a comment that violates the guidelines for marketing and spam. The comment is removed, and feedback is provided in a private message.
The member is upset and posts again sharing their thoughts on having their comment removed. They challenge the community management team and its approach to the guidelines.
What should the community manager do to handle this conflict?
A) Remove the member from the group and delete all comments and posts from the last 30 days.
B) Use the Branded Content manager to signify which promotional posts have been approved by the admin team.
C) Share the rules and guidelines as a comment on their post and monitor for future violations.
D) Review the admin activity log to analyze the effectiveness of the admin team in enforcing their guidelines.
3. An established mid-range coffee brand is launching a new line of high-end espresso products. It needs to promote its products through new social channels to reach premium consumers. The community manager must create a launch strategy to present to internal stakeholders to support this new product range.
Which two factors must the community manager address in this presentation? (Choose 2)
A) Determine launch goals and milestones to achieve
B) Define partnership criteria with key food and beverage influencers
C) Review existing channel performance and replicate strategy
D) Decide on the target audience and which platforms to use to reach them
4. The community manager of a professional networking group hosts an annual in-person event. The community needs to rapidly transition the event to an online environment.
What should the community manager do to keep people engaged during the online event?
A) Start a new community and post event content there
B) Create an ad and target attendance from outside communities
C) Ask attendees to create sub-communities and monitor conversations
D) Create a schedule and invite attendees to sessions that align with their interests
5. A jewelry brand has a Facebook Page it uses to attract people to its website.
The community manager regularly selects top performing organic posts to be repurposed into creative for paid ads on Facebook.
The community manager has the following pieces of content: Post type Reach Engagement Website clicks Conversion rate Livestream 15,745 5,432 805 5%
Image 7,998 2,362 799 10%
Poll 4,770 1.520 175 3.6%
Video 10,523 5,480 429 4%
Which piece of content should the community manager expect to perform best in an initial advertising campaign?
A) The poll
B) The livestream
C) The video
D) The image
Solutions:
Question # 1 Answer: A,C | Question # 2 Answer: C | Question # 3 Answer: A,D | Question # 4 Answer: D | Question # 5 Answer: D |