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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

A) Add fake sets of features to see if respondents identify the actual product features
B) Run a volumentric study of the most profitable product prototype to forecast sales
C) Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
D) Color code the feature sets so that they are easily identified by the user

2. The purpose of the Business Case Stage is a detailed investigation of the project and involves primary research on the market and technology.

A) True
B) False

3. In the early stages of the new products process there is a lot of uncertainty. These stages are often referred to as ____.

A) Concept generation
B) The fuzzy fornt end
C) Concept evaluation
D) Business case development

4. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A) Secondary market research
B) All the above
C) Voice of the customer
D) Survey research

5. Looking at Project Strategy Types: a product that is "Low" when looking how new to the firm it is and "Low" when considering its newness to the market is best known as which of the following product types:

A) Cost Reductions
B) New to the Company
C) Product Improvements
D) New to the World

Solutions: