Name: Advanced-Cross-Channel Exam Simulation: Salesforce Advanced Cross Channel Accredited Professional & Advanced-Cross-Channel Study Guide Materials
Brand: Salesforce
SKU: DPESP4SFC5F2B469A644BB7
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About Salesforce Advanced-Cross-Channel: Salesforce Advanced Cross Channel Accredited Professional

Salesforce Advanced-Cross-Channel Exam Syllabus Topics:

Topic	Details
Topic 1	Aligning Cross-Channel Marketing with Business Objectives: This topic explores how to align cross-channel marketing strategies with overall business objectives and strategy. It includes sub-topics such as goal setting, stakeholder management, and change management.
Topic 2	Measuring and Reporting on Cross-Channel Marketing Performance: The topic focuses on how to measure and report on the performance of cross-channel marketing campaigns. It includes sub-topics like KPI selection, dashboarding, and data visualization.
Topic 3	Integrating and Optimizing Marketing Campaigns Across Channels: This topic focuses on the technical aspects of integrating marketing campaigns across email, social media, mobile, and web channels. It includes sub-topics like API integrations, data synchronization, and campaign automation.
Topic 4	Cross-Channel Marketing Strategies and Tactics: This topic covers the high-level strategies and specific tactics for executing effective cross-channel marketing campaigns. It includes sub-topics such as channel selection, campaign planning, and multi-touch attribution.
Topic 5	Implementing Marketing Automation and Lead Management Processes: This topic covers the processes and technologies involved in automating cross-channel marketing and lead management. It includes sub-topics like lead scoring, nurturing, and reporting.

Reference: https://partners.salesforce.com/pdx/s/learn/article/accredited-professional-exams-MCOTXBEPE52FHN3F2KD3GQLZECSE?language=en_US

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