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Salesforce Certified Marketing Cloud Engagement Developer Sample Questions:

1. A developer is writing a query to select unique subscribers who opened any emails sent since the beginning of the previous day.
Which querywould provide that result?

A)

B)

C)

2. NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns.
They request a developer to create a query which aggregates clicks grouped by language of the recipient.
Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer

A) _AllSubscribers
B) _Click
C) _Subscribers
D) _Subscribers

3. What is the purpose of the IF statement below?

A) To handle when the subscriber is in a held status
B) To handle when images are broken
C) To handle when no row is returned by the LookupRows function
D) To handle when there are multiple records in the data extension for the subscriber

4. A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length (@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length (@point) >4 THEN SET @value = 4 ENDIF]%% Which is the expected value of @value if x = 'Tacos'?

A) 1
B) 4
C) 5
D) 3

5. A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the <a> tag.
What should thedeveloper do within the <a> tag to ensure clicks are tracked for the variable? Choose 2

A) Include a variable for the Alias attribute
B) Ensure the Conversion attribute is 'true'
C) Wrap the variable in a RedirectTo function
D) Wrap the variable in a v function

Solutions: