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Salesforce Email Essentials (EEB101) Sample Questions:

1. What information and data about the performance of an individual send can be exported from the tracking details?

A) Images showing how the email rendered on different devices
B) Number of clicks from mobile devices
C) Performance data on the Overview Tab
D) Subscribers who click on a specific link

2. A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.
Which tool should they use?

A) Publication lists
B) List unsubscribe
C) Profile attributes
D) Suppression lists

3. What is a true statement about the Master Unsubscribe? (Choose 3)

A) Subscribers can contact the Salesforce Marketing Cloud to unsubscribe
B) Subscribers can Master unsubscribe themselves via the Subscription Center
C) Subscribers can log in to the Salesforce Marketing Cloud to unsubscribe
D) Subscribers can be Master unsubscribed via an import to All Subscribers
E) Subscribers can be manually unsubscribed in Subscriber Properties

4. What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)

A) Use A/B Testing to see which email works best
B) Design for Mobile
C) Plan for blocked images....use HTML text and web safe fonts....include alt tags
D) Put most important info in upper left quadrant...position logo, call to action.
E) Test and test again.

5. A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers

A) Keep copy simple and direct.
B) Stack the content in a single column.
C) Cut content to make the message fit above the fold.
D) Design with the most important content at the top.
E) Use image-based text for hero graphics.

Solutions: