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Salesforce Email Essentials (EEB101) Sample Questions:

1. The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?

A) Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
B) Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
C) Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
D) Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.

2. Why do consumers prefer email marketing? (Choose 3)

A) Between 40-60% of consumers are reading email on their smart phones and the world is going mobile.
B) Consumers trust brands to respect their preferences.
C) Put the consumer in control
D) Customers can manage preferences and unsubscribes.

3. What Playbooks for subscribers are in the Marketing Cloud? (Choose 3)

A) Marketing Playbook
B) Customer Anniversary Email Playbook
C) Welcome Series Playbook
D) Birthday Email Playbook

4. Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.
In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)

A) Create dynamic rules based on customers' preferences in order to send specific content.
B) Use AMPscript to dynamically pull in content associated with customers' preferences.D18912E1457D5D1DDCBD40AB3BF70D5D
C) Send customers one email per preference choice to ensure customers receive what they want.
D) Create emails to include all preference options so that customers don't miss any content.

5. Which of the following segmentation tools can be used for both lists and data extensions?

A) Measures
B) Query Activities
C) Data Filters
D) Groups

Solutions: