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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitters (NTO) has a Master Subscriber data extension that contains profile and preference information. Various segments are created from the Master Subscriber data extension and each segment will need to be automatically refreshed daily.
Which two activities should NTO consider using? (Choose two.)

A) SQL Query Activity
B) Segment Activity
C) Data Extract Activity
D) Filter Activity

2. Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?

A) HTML Paste
B) Template Based
C) Text only
D) Web Paste

3. The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?

A) Add the Pref1-Tech Data Filter to an Automation
B) Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
C) Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
D) Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation

4. When using a mobile-optimized template, what causes the mobile layout to display?

A) The specific device that is used to view the email
B) A subscriber attribute that dictates a mobile layout preference
C) The screen size of the device that is used to view the email
D) The email client detection tracking pixel

5. Northern Trail Outfitters (NTO) is having its annual footwear sale. NTO wants to top its revenue from last year's sale. The campaign last year was a series of emails targeting NTO customers who expressed a specific interest in footwear.
Which additional tactic should improve on NTO's targeted segmentation?

A) Personalized imagery influenced by subscriber preferences
B) Content focused on winter sports items for holiday shopping
C) Images of products that the customer has previously purchased
D) Full-width lifestyle imagery featuring attractive people

Solutions: