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Salesforce Email Essentials (EEB101) Sample Questions:

1. Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A) Keep SPAM complaints under .01%
B) Make unsubscribe easy and honor immediately
C) Accurately identify the sender in the header information.
D) Keep SPAM complaints under 10%
E) Email never mandatory for customer interaction

2. What is required on an email message by the United States CAN-SPAM Act? (Choose 2)

A) A link to the sender's website
B) Any Mailing Address
C) Physical Mailing Address
D) A way to Unsubscribe

3. To import a data extension utilizing the add and/or update command what must it contain?

A) Primary Key
B) Secondary Key
C) Subscriber Key
D) Email Address

4. What is a personalization string?

A) A content area that will display based on a subscriber attribute
B) A snippet of text that inserts subscriber attributes into an email
C) An automated way of scraping a website for content to populate inside of an email
D) The snippet of text at the top of the email that is visible before an email has been opened

5. How can a subscriber update their profile attributes?

A) By calling customer service
B) By unsubscribing from a list
C) By accessing the profile center
D) By emailing their sales representative

Solutions: