About SAP C_C4HMC92: SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation

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SAP C_C4HMC92 Exam Syllabus Topics:

Topic	Details
Topic 1	Concept of user and role management Explain the concept of re-marketing scenarios
Topic 2	Explain varous extensibility options and ways to implement them Segments, Campaigns and Journeys
Topic 3	Explain the option for anonymizing contact information Data replication between SAP Marketing Cloud and SAP Cloud for Customer
Topic 4	Explain the process of defining a new lead stage Additionally Know how to monitor integration errors
Topic 5	Explain the concepts of Best Record Explain the concept of campaign categories and their actions
Topic 6	Setup of a planning model Set up Marketing permissions Integration and Data Upload
Topic 7	Personalize segmentation for webshop scenario BusinessObjects Cloud related analytics
Topic 8	Marketing objects lifecycle management process of budget planning Score Builder capabilities
Topic 9	Benefits of white space analysis, the capabilities of the Marketing Executive Dashboar Explain the data model and how to enhance the data model
Topic 10	Possibilities of creating personalized campaign content Outline the offer recommendations, product recommendations
Topic 11	Roles and authorizations and actions implelented in 2 tier landscape of Marketing Cloud Lead and Accound Based Marketing
Topic 12	Set up the recommendation models and use the recommendations Explain the technical foundation of segmentation

Reference: https://training.sap.com/certification/c_c4hmc92-sap-certified-technology-associate---sap-marketing-cloud-1902-implementation-g/

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SAP C_C4HMC92 Exam Description:

The "SAP Certified Technology Associate - SAP Marketing Cloud (1902) Implementation" certification exam validates that the candidate possesses the fundamental and core knowledge required of the technology consultant profile. This certification proves that the candidate has an overall understanding and in‐depth technical skills to participate as a member of an SAP Marketing Cloud project team in a mentored role. This certification exam is recommended as an entry level qualification.

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