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最新的 Oracle Responsys Marketing Platform Cloud Service 1Z0-1032-21 免費考試真題:

1. Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?

A) Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
B) In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
C) In Program, you can use the Test tab because it will display any issues with links according to a campaign.
D) You should test all links manually.

2. You discovered that your main competitor's employeesare subscribed to receive your promotional campaigns directly to their work email addresses.
What should you do in Responsys to prevent your campaigns from being sent to the work email addresses of the competitor's employees, although this is not a complete solution?

A) Search the list for the domain name of the competitor and select the block option for each user that is found.
B) Create a Non-Competitor Program using Program Designer.
C) Periodically run the scrub utility and delete all email addresses from your competitor's domain.
D) In the Account Admin screen, select Define email domain rules and create an audience exclusion by entering the competitor's domain name.

3. Your client has asked Why their campaign reports in Insight display the value of Not Specified for the Marketing Strategy and Marketing Program category.
How should you reply?

A) Because we didn't set up Marketing categories prior to going live, we can now ask Customer Care to add any categories you like to your reports.
B) Let's decide on values to use for Marketing Strategy and Marketing Program categories and enter them into Account Administration. Now before each campaign launch, in the Settings section of the Campaign Workbook, select the desired category setting touse for your reports in the future.
C) We need to choose from the Responsys list of standard Marketing category fields, and none of them really apply to your industry, so we aren't using this functionality.
D) There is a substantial work required to set Marketing categories in your Responsys account, so we will request Customer Care to add this to your account configuration.

4. A subscriber opens an email with Conversion Tracking on, clicks a link, but does not purchase. The next day, this subscriberreceives a second email with Conversion Tracking on with a follow-up offer, clicks a link, but still does not purchase. The subscriber bookmarks the URL, and on the third day, returns to the webpage and finally makes a purchase.
Assuming the conversion cookie is not deleted, how will the transaction be tracked or attributed?

A) The purchase transaction is attributed to the first campaign that the recipient opened and clicked.
B) The purchase transaction is attributed to both email campaigns.
C) The purchase transaction is attributed to the second campaign (most recent) that the recipient opened and clicked.
D) Because the final purchase was made by a visit directly to the webpage, the purchase isconsidered a web transaction and no email attribution is registered.

5. You were in the middle of implementing a new campaign when you were pulled out of it to handle another priority. You now have time to return to configuring the campaignrequirements, but are not sure what requirements you completed and what still need to be addressed.
What steps should you take to understanding the remaining issues that require further configuration in Responsys?

A) Navigate to the Workbook and click the Version Test button.
B) Navigate to the Version Test screen and click the Workbook button.
C) Navigate to the Workbook and click the Validate button.
D) Navigate to the Workbook and click the EMD button.

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