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最新的 Oracle Marketing Cloud 1Z1-1031 免費考試真題:
1. You are working with a client to help guide their seat governance structure. After discussing their company policies and procedures, you discover that each region follows its own protocols, operations are for the most part independent and they might benefit from discretionary data-sharing between regions.
Based on what you have learned, which seat governance option should you recommend?
A) Global DMP nerve center
B) Full agency control
C) A single seat shared by all regions
D) Horizontal regional empowerment
E) Global template with local nuances
2. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?
A) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
B) That vendors and share partners have been configured and that Data Usage Agreement has been signed
C) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That access to 3rd party data has been granted and that 1st party converters have been suppressed
3. Which of the following strategies exhibits Oracle DMP data scoping best practices?
A) Collect all data, regardless of granularity, to manage it within the DMP.
B) Collect and store only online interactions, as the DMP is an online platform.
C) Collect strategic data points, designed to identify customer engagement.
D) Collect only personally-identifiable information, to correlate it within the DMP.
4. Your client wants to run a site side optimization campaign. Which two actions are needed? (Choose two.)
A) Recommend leveraging Broad match where possible.
B) Place BlueKai JSON tag in header of page before page content loads.
C) Suppress 1st party converters to ensure that you are only reaching prospects.
D) Ensure client is enabled on Match Multiplier.
E) Set up logic if user qualifies for multiple audience segments.
5. What is a BlueKai Mobile Statistical ID?
A) A third-party cookie ID collected off of desktop environments. This ID is collected when users browse the web desktop devices that accept third-party cookies. It is most commonly collected via the BlueKai CoreTag directly from a client's site.
B) A BlueKai generated ID collected from environments where cookies are not allowed. This ID is collected when users browse the mobile web with third-party cookies disabled. When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
C) A third-party cookie ID collected from specific mobile environments that accept cookies. This ID is collected when users browse the mobile web with browsers that support third-party cookies. When this occurs, BlueKai will generate a mobile web cookie to identify the user. Most mobile web browsers support third-party cookies by default, the key exception here is Safari on iOS, which disables all third-party cookies by default.
D) The aggregation of all inventory from Google ADID, and Apple IDFA. This ID is collected when users are interacting with Mobile applications on Android device or Apple Device.
E) The aggregation of all inventory from BlueKai mobile statistical ID, and BlueKai third-party mobile cookie ID. This ID is collected when users browse the mobile web with third-party cookies disabled.
When this occurs, BlueKai identifies the user with a BlueKai statistical ID. A statistical ID is created from a combination of the user's IP address and the user agent of their device.
問題與答案:
問題 #1 答案: C | 問題 #2 答案: B | 問題 #3 答案: C | 問題 #4 答案: B,E | 問題 #5 答案: A |
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我購買了Sfyc-Ru網站的考試題庫,很開心,我的1Z1-1031考試通過了,因為大多數考題和你們的題庫一樣。