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最新的 Oracle Marketing Cloud 1Z1-1031 免費考試真題:

1. Which of the following is a reason to review and update a taxonomy?

A) Taxonomy permissioning has been activated.
B) There are too many categories in the taxonomy and it is hard to find the right data.
C) It has been a month since the last audit was conducted.
D) The Category Value Assessment has been requested and addressed.

2. What must be created in order to feed user activity into classification categories?

A) a Data Map
B) a Master Rule Sheet
C) Classification Rules
D) Taxonomy Templates

3. Which of the following is a real world use case for a search campaign?

A) Bid up on users who have visited a moving landing page and are searching your keywords or your competitive keywords.
B) Ensure customers receive relevant offerings when landing on the site page.
C) Serve different ads to various demographic groups so that messaging is relevant to the user's persona.
D) Leverage the device-bridging technology to find users across their devices.
E) Conquest against your competitors by reaching users that have shown interest or in-market behavior around competitive brands.

4. Identify two correct statements about pixel campaign delivery method from the following list. (Choose two.)

A) Only data on users that are seen on a go-forward basis is sent.
B) The partner pixel is fired each time the BlueKai data collection pixel fires and collects data in the DMP.
C) Uses a transparent 1x1 image pixel
D) Audience data on past users is sent.
E) This delivery method is always the preferred method of sending audience data out of the BlueKai DMP.

5. Identify the dependencies and data sources for a local campaign.

A) Dependency: Signed Data Usage Agreement for 3rd party data, Data Sources: 1st and 3rd party data
B) Dependency: Execution partner must accept mobile and IDs, Data Sources: 2nd party data
C) Dependency: Ensure the Blue Kai tag is on the site, Data Sources: 1st and 3rd party unbranded data
D) Dependency: Custom audiences pixel, Data Sources: 1st party offline data
E) Dependency: Submit reporting for use of 3rd party data, Data Sources: 2nd and 3rd party data

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