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最新的 Facebook Certified Professional 600-101 免費考試真題:

1. A community manager is launching a campaign for Earth Day. The goal is to generate a higher rate of engagement from people outside of the community by inviting an influencer to go live on a Facebook Page.
Which metric should be used to determine if the goal is met?

A) Engagements based on new followers
B) Views on the video
C) Engagements generated from shares
D) Likes on the video

2. A company offers marketing training for a monthly fee. In addition to training, paying members are given access to an exclusive online community to connect with their peers. The community is very active, and members report they are getting value from the group. However, the CEO is concerned that the community does not increase revenue or decrease cost for the company and is considering closing the community aspect of the offer.
What action should the community manager take to build a case for keeping the community open?

A) Survey members for positive community experiences to share with the CEO
B) Post a poll in the community asking members if the company should close the group
C) Determine if members of the group are more likely to retain their monthly membership
D) Document the number of members and engagement statistics for the CEO to review

3. A community with a strong online and in-person offering received funding 12 months ago to grow and scale the community globally. To secure similar future funding opportunities and brand partnerships, the community manager needs to compile a report that shows that the community achieved its goals with the original funding.
Which data should the community manager include in this report?

A) Share quotes and a detailed word cloud to illustrate key sentiments and powerful member recommendations
B) Compile a set of community recommendations and testimonials with individual demographic information
C) Compile insights that include dates, demographics of members across the community and growth numbers
D) Show a graph that includes online and offline community membership growth numbers for the past 5 years

4. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A) Highlight top commenters in a special weekly post.
B) Enlist a scheduling tool to create daily topical posts to encourage conversation.
C) Create a group rule that requires daily engagement to remain in the group.
D) Look at engagement insights to compare the daily number of posts.
E) Comment on every post that members make in the group.

5. A men's grooming brand is hosting an exclusive event with a group of Instagram influencers, brand superfans and press contacts to try its new range of products. The community manager will be present at the event to capture photo and video content. The goal is to build excitement and engagement with non-attendees on Instagram around the new product range.
What should the community manager do?

A) Post teaser content Use Instagram Live at the event Encourage viewers to share their red carpet looks
B) Repost influencer content Share every story tagged with the event hashtag Share behind the scenes videos in real time
C) Curate captured content Tag key attendees Plan a full narrative for Instagram Stories prior to sharing
D) Focus on video content Share the brand's Instagram story with close friends Use local hashtags to increase reach

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