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最新的 Facebook Certified Professional 600-101 免費考試真題:

1. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase influencer content across all platforms
B) Increase paid spend targeting young audiences on all platforms
C) Increase video content across all platforms
D) Increase community moderation on all platforms

2. A toddler milk formula company with a large community asks the community manager to help due to low community engagement.
Parents join the community for support and to create connections with other parents. However, most members are disengaged.
What should the community manager do to increase meaningful connections among members in the closed group?

A) Ask members to share their favorite post from the group on their profiles.
B) Create a post announcing the release of the latest formula milk
C) Develop content that encourages sharing photos and stories.
D) Create a poll for feedback on the milk formula.

3. A well-regarded celebrity community member violates a group rule that does not allow posts that contain political discussion. Post approval is turned on in this group.
This is the first time that this community member has submitted a post and the first time that the community member has violated the guiding principles.
What are two courses of action the community manager can take in this situation to maintain the group's culture? (Choose 2)

A) Treat the celebrity according to the policy of the group
B) Decline the post with feedback to educate the celebrity on the group policy
C) Approve the post and close commenting to prevent political discussion
D) Adjust the rules to allow political content and generate more group engagement
E) Approve the post with a warning to the celebrity

4. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Website traffic Sentiment Audience growth
B) Reach Audience growth Sentiment
C) Reach Website traffic Audience growth
D) Reach Sentiment Website traffic

5. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Analyze drop-off for video content
B) Survey community members
C) Study engagement trends on the school's Facebook Page
D) Interview alumni

問題與答案：