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最新的 CIMA Strategic Level Case Study Exam E3 免費考試真題:
1. LLL is a global passenger airline that needs to invest in a new fleet of aircraft to operate on its routes. There are several types of aircraft to choose between. The new aircraft will have an operating life of 25 years with LLL and therefore management is keen to make the correct decision.
There are several uncertainties that make it difficult for LLL to make this investment decision. Aircraft engine technologies are changing and some manufacturers are developing engines that propel aircraft at much higher speeds, whilst others are developing slower engines that minimise emissions. Concern over global warming is leading governments in some countries to impose heavy taxation on airlines that operate aircraft that have high emissions. The demand for air travel is also changing due to changing income levels between emerging and mature economies as well as the increased use of telecommunications to replace face to face meetings.
Which THREE of the following techniques would you recommend to help LLL make this investment decision?
A) Scenario planning
B) Cross impact analysis
C) Porters 5 Forces
D) Brainstorming
E) Morphological analysis
2. Which of the following would be a suitable performance measure of Internal Business Processes within Kaplan and Norton's 'Balanced Scorecard' model?
A) New products developed.
B) Higher P/E ratio.
C) Reduction in manufacturing cycle times.
D) Increase in market share.
3. Mission statements set out the purpose of an Organization to a range of stakeholders who have an interest in what the Organization does. As an employee, you have been asked to assess the effectiveness of your Organization's mission statement.
Which of the following would NOT help the effectiveness of a mission statement?
A) Mission statements should be flexible, realistic and attainable.
B) Mission statements should be aspirational and capture the imagination of stakeholders.
C) Mission statements should be specific enough to impact Organizational behaviour.
D) Mission statements should communicate the Organization's distinctive advantages.
4. H is a small 18-hole golf club owned by sisters F and R It offers a bar. a small shop that sells basic equipment and a professional golfer providing golf lessons to members for an additional fee.
Membership numbers have fallen, putting significant pressure on cash flow Last year the sisters had to each invest $20,000 to prevent the golf club from going out of business. The key priority for them in the short term is to increase H's membership numbers.
Which TWO of the following strategies would be feasible for H?
A) A 'refer a friend' scheme, offering a free golf lesson to every new member and the friend who referred them.
B) An offer to new customers of a one month free trial period.
C) A national radio campaign to raise awareness of the club and the facilities on offer
D) Investment in a refurbished bar area and the development of a new outdoor driving range facility.
E) Acquisition of a small profitable golf club overseas.
5. SSS is a large department store. It operates a chain of stores throughout Country Z. It offers a wide range of products, from cosmetics through to home furnishings.
SSS's Value Chain is presented below.
Which of the following generic strategies is being undertaken by SSS?
A) Cost Leadership
B) Differentiation
C) Stuck in the middle
D) Differentiation Focus
問題與答案:
問題 #1 答案: A,B,E | 問題 #2 答案: C | 問題 #3 答案: B | 問題 #4 答案: A,B | 問題 #5 答案: B |
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