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最新的 CIMA Strategic Level Case Study Exam E3 免費考試真題:

1. According to Porter's Five Forces model, which of the following would be evidence of high buyer power?

A) Products are not standardized and buyers cannot easily switch to another product.
B) There is a low probability of backward integration.
C) There is a concentration of buyers.
D) Buyers are fragmented and act independently of each other.

2. PQR is a software design company. The Board of PQR has always openly encouraged partnerships with a wide range of designers and other Organizations in its industry, to continually develop and enhance the services it offers and to utilise the expertise and knowledge of a range of individuals and Organizations. PQR's staff have also been highly creative and innovative in the design services they provide. PQR regularly analyses and keeps up to date with changes in the environment in which it operates. PQR operates a sophisticated website to promote its services and keep in touch with its service users.
Which TWO of the following attributes of a change adept Organization, as defined by Kanter, has PQR demonstrated?

A) Environmental awareness
B) Sophisticated systems
C) Imagination to innovate
D) Openness to collaborate
E) Continual service development

3. Which of the following is a 'hard' factor according to McKinsey's '7-S' model?

A) Strategy
B) Staff
C) Success
D) Skills

4. BBB operates a small chain of coffee shops within Country X. a mature economy in northern Europe. BBB was established 20 years ago and currently employs over 150 staff in 25 shops located in major towns and cities throughout Country X. BBB attracts a wide range of customers, who are attracted by its extensive menu of coffee products and food Customers can either consume their purchases within the shop or can take their purchases away.
Which THREE of the following external environmental changes would have the greatest impact on BBB in the next three years?

A) A planned refurbishment of 80% of BBB's shops to update its image and increase shop floor space
B) A worldwide shortage of coffee beans due to climate changes, affecting availability.
C) An increase in the national statutory minimum wage in Country X.
D) An increase in the average age of the population in Country X due to falling birth rates.
E) The opening of an internationally renowned chain of coffee shops in Country X.

5. A leading supermarket chain is undertaking environmental scanning as it is concerned that it is becoming uncompetitive and profits have started to fall. The Board is concerned that when the next Annual General Meeting is held, it will need to have a viable strategy to present to its shareholders, in order to prevent shareholders' protests.
In the past the company has been reluctant to offer an Internet shopping service. However, it now believes that by offering this service and also introducing customer relationship marketing (CRM) this will produce a strategy that will help it to improve its competitiveness.
Which of the following statements apply to CRM?
Select ALL that apply.

A) The CRM process needs to include increasing the range of products that will be offered to customers.
B) In mature markets, existing customers provide the most likely source of future earnings.
C) CRM is about marketing to customers to obtain their loyalty, so customer research is not needed.
D) The company must be prepared to take customers' needs into account and be able to meet these needs.
E) CRM utilises marketing resources to retain, rather than simply attract new customers.

問題與答案：