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最新的 CIMA Strategic Level Case Study Exam E3 免費考試真題:

1. Company GG is considering its future strategy on delivering a long-term competitive advantage. The Finance Director has recommended that the Board includes in the strategy a separate section on sustainability.
Which of the following is NOT a correct sustainability statement?

A) The creation of wealth should be integrated with long-term sustainable development.
B) Resources are used at a rate that allows them to be replaced.
C) An advantage of sustainable development is the reduction of costs though efficiency.
D) When establishing sustainability only financial key performance indicators should be considered.

2. VWX manufactures and sells a wide range of products. All these products utilise lenses and digital imaging technologies. VWX is considering how to manage its product portfolio.
Management is concerned about two product ranges in particular: cameras and home projectors.
VWX's cameras are Single Lens Reflex (SLR) cameras featuring interchangeable lenses and provide detailed, high quality images of objects both at very close range and at considerable distances. VWX has the largest share of the camera market but the market sales are falling as people increasingly use their mobile phone handsets to take and share photographs.
VWX has a small share of the home projector market. As a consequence the range is loss making.
The home projectors are used to show photographs or films on large wall-sized formats. There is a growing trend for customers to buy home projectors to connect to mobile phones, tablets and games consoles to project the content into a larger image and in order to share it.
Which THREE of the following product management strategies should VWX adopt?

A) Cut promotional expenditure on home projectors to seek to restore the profitability of the range.
B) Invest in promotional campaigns intended to convince the general public of the superiority of SLR camera pictures over the images from mobile phone handsets.
C) Invest in promotional campaigns to encourage people to view and share content using a VWX home projector.
D) Cancel or postpone further investment spending on developing new SLR cameras.
E) Use marketing expenditure to try to make the camera brand to appeal to professional photographers.

3. 'Change-adept' Organizations are those that manage change successfully. Moss-Kanter identified skills required by Organizational leaders which are necessary to lead 'change-adept' Organizations.
Your Organization is undergoing significant change and the appointment of a new CEO is imminent. You have been asked to recommend the key skills for assessing the shortlist of CEO candidates against.
Which of the following statements are suitable for use as the selection criteria for the new CEO, consistent with the ideas expressed by Moss-Kanter?
Select ALL that apply.

A) Able to break up coalitions.
B) Able to challenge the prevailing Organizational wisdom.
C) Able to take heroic action.
D) Able to communicate a compelling aspiration.
E) Able to tune into the environment.

4. When FarmCot Foods was founded five years ago, it was a small shop set up by a family of dairy farmers in a disused farm shed, selling their own produce to the local community. The family had decided, at that point in time, to diversify their dairy farming activities into also selling their own milk, cheese and ice cream products.
The aim was to increase their revenues, as dairy farming in their home country had been in decline for a number of years.
Since then, the shop has been very successful and has expanded rapidly over the last three years, due largely to a strong growth in tourism in its home country and a shift in consumer demand for locally sourced fresh farm products. FarmCot Foods is now located in a large purpose-built building on the site of the original farm shed and also operates a very popular cafe, a children's play area and sells a much wider range of products and gifts, which are all sourced from local suppliers.
Which of the following best describes FarmCot Foods approach to strategy development in the last five years?

A) Emergent
B) Incremental
C) Freewheeling opportunism
D) Rational

5. Company MM is wanting to build an out of town shopping complex. This will be located near a busy road which is surrounded by housing estates. MM has yet to obtain planning permission. It recognizes that unless it takes action, the local residents will object to MM's plans. As the Publicity Manager you have been asked to take over responsibility for Stakeholder Management.
Which of the following Stakeholder Management statements is NOT correct?

A) In measuring the satisfaction of stakeholder interests, Organizations should only focus on quantitative matters.
B) Stakeholder management is made more complicated for an Organization when individuals belong to more than one stakeholder group.
C) Organizations will have a variety of stakeholders each with differing attitudes to risk which can cause conflict.
D) Pressure groups have an interest in matters of public policy, but do not want to control the workings of government.

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