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最新的 Adobe Marketo Engage AD0-E560 免費考試真題:

1. Refer to the case study. Unicorn Fintech needs to revamp its scoring model.
Who should be involved in making decisions on what behaviors should be scored?

A) CMO, Marketing Operations Manager, CRM Administrator, and a Sales Team Representative
B) CIO, Marketing Operations Manager, Sales Team Representative, and a Web Developer
C) CMO, Sales Team Representative, Web Developer, and a Marketing Operations Manager
D) CIO, Sales Team Representative, Marketing Operations Manager, and a CRM Administrator

2. A company helps organizations connect and integrate their data. Their marketing team is focused on driving lead generation and marketing influence on pipeline and revenue growth, and their sales cycle is typically 6 months. The table shows a Program Opportunity Analysis report for programs that were run in Q1 and Q2. It is now the middle of Q3, and they are looking at how they would modify their marketing spend in Q4 given the sales team are behind their target.

How can the marketing team help the sales team meet their Q4 targets?

A) Increase marketing spend on Tradeshows
B) Increase marketing spend on Webinars
C) Increase marketing spend on Live Events
D) Increase marketing spend on Content Syndication

3. A company providing security software subscription services has recently set up their lead lifecycle stages. The marketing operations team would like to refine the lifecycle stages based on the following feedback from the sales team:
Some of the sales leads are in the early stages of research and not ready for sales Leads downloading a white paper does not indicate their interest to speak to sales Leads participating in an event are more ready to speak to sales What would the Marketo Engage consultant recommend based upon the above requirements?

A) Add a lead stage for every action, such as white paper download or event registration.
B) Evaluate the scoring criteria for MQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for SQL to include an event attendance
C) Review the scoring criteria SAL, as downloading a white paper does not necessarily indicate their interest Add additional criteria for SQL to include an event registration
D) Evaluate the scoring criteria for SQL and that the level of detail captured in the form submission is relevant to sales Add additional criteria for MQL to exclude an event registration

4. What should be the first step when defining project boundaries?

A) Conduct stakeholder interviews
B) Review the campaign execution process
C) Analyze the lead scoring model
D) Document the reporting structure

5. Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?

A) CMO, CRM Administrator, Corporate Attorney
B) CMO, CIO, Corporate Attorney
C) CIO, Web Developer, Corporate Attorney
D) CMO, CIO, CRM Administrator

問題與答案：