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最新的 Facebook Certification 410-101 免費考試真題:

1. What tools can you use to launch new campaigns on Facebook?
Select all that apply.
Choose ALL answers that apply.

A) Ads Manager
B) Fan Page
C) Power Editor
D) Facebook Marketing Partner

2. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You should delete all ad sets and have leave just one.
B) You turn off Ad #1
C) You should use budget optimization for your campaign.
D) You should increase the budget from ad #5
E) You should switch your campaign objective from post interaction to brand awareness.
F) You should decrease your budget to $3,000
G) You should switch the budget from ad #4 to ad #2.

3. You set a lifetime budget of $10,000 for your campaign. How much is the maximum Facebook will spend?
Choose only ONE best answer.

A) $12,500
B) $10,000
C) $11,500

4. What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.

A) Total Conversion Value
B) Conversion Costs
C) Total Purchases
D) Conversions

5. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

A) Insights only
B) Targeting only
C) Targeting and Insights

問題與答案：