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最新的 Facebook Certification 410-101 免費考試真題:

1. What is not an action measured through Facebook attribution system?
Choose only ONE best answer.

A) Third party (Google) link click
B) Phone call sales conversion
C) POS purchase conversion
D) Outbound links
E) Link Clicks
F) Mobile app installs

2. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A) Take out the "red color" interest
B) Increase age range to 20-60
C) Take out "Canada" from geographic targetting
D) Include Mexico in countries being targeted
E) Include interest in shoe sizes 32-28

3. What are some advantages for Facebook Pixel?
(Select all that apply)
Choose ALL answers that apply.

A) Track cross-device conversions.
B) Build Core Audiences based on website visitors.
C) Build audiences based on users who have installed your app.
D) Unlock additional advertising tools within Facebook.
E) Evaluate your ROAS.
F) Show to the right people, at the right moment, on the right devices.

4. You have a new customer that owns a resort franchise with hotels in more than 6 countries in the Caribbean.
They have done some TV ads to market new segments in the US and Europe, but have not been able to get people who visit their website to book a week-long vacation.
Your client would like for you to encourage people who visited the website to complete a new transactions/purchase.
What type of ads would you launch in order to achieve this goal?
Choose only ONE best answer.

A) Post Engagement and brand awareness ads.
B) Conversion and product catalog sales / dynamic ads.
C) Traffic and conversion ads.
D) Video Views, lead generation, and traffic ads.
E) Conversion and traffic ads.
F) Traffic and store visit ads.

5. You want to run an app install campaign for one of your clients.
They would like to reach out to new audiences, but don't want to pay more than $9 per app install registered through the campaign. They have a specific budget, so the cost per install can't pass a maximum price.
Which bidding strategy should you optimize for?
Choose only ONE best answer.

A) The campaign should run with a Target Cost bidding strategy since you want to maximize the efficiency of your budget.
B) The campaign should run under the "Target Cost" bidding strategy since you want to stabilize the cost per install at $9.
C) The campaign should run under the "Lowest Cost" bidding option with a Maximum-Cost ceiling of $9 in order to maintain the clients per app install costs.
D) There is no way in setting a $9 average cost within Facebook for app installs. You can only use it with product catalog sales campaigns.

問題與答案：

問題 #1 答案： A

問題 #2 答案： A

問題 #3 答案： A,D,E,F

問題 #4 答案： B

問題 #5 答案： C