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最新的 Facebook Certification 410-101 免費考試真題:

1. How are budgets different than account spending limits?
(Select all that apply)
Choose ALL answers that apply.

A) Facebook won't spend more than 7 times your daily budget over a calendar week (Sunday to Saturday)
B) Facebook won't spend more than 125% of your account limit
C) Once you've spent a daily budget, delivery/spending stops for that ad set or campaign
D) Facebook won't spend more than 25% of your campaign lifetime budget
E) Facebook won't spend more than 25% of your daily budget on a given day

2. Your client requests want to run in-stream videos ads as a new strategy for their brand. They would like to run a 45 second video content (1:1 aspect ratio) through Facebook and Audience Network automatically as placement.
They are concerned that their video is not shown on gambling websites or dating applications.
What are four recommendations you would suggest to your client?
Choose ALL answers that apply.

A) Switch the video aspect ratio from 1:1 to 16:9 for best delivery.
B) Shorten the video length to 20 seconds in order to run on both placements.
C) Shorten the video length to 15 seconds in order to run both placements.
D) Select reach objective to optimize delivery.
E) Select video views objective in order to run on both placements.
F) Make sure video has sound

3. When should you migrate a Fan Page into Business Manager?
(Select 3 that apply)
Choose ALL answers that apply.

A) You use a vendor.
B) You need to keep your business assets secure
C) Your business has a marketing team
D) You want to control your Fan Page through your personal Facebook account

4. What pixel events should you install on the website so that you can run multiple conversion campaigns throughout the user funnel?
Select all that apply.
Choose ALL answers that apply.

A) Add to Cart
B) Complete Registration
C) Purchase Event
D) View Content
E) Add Payment Info
F) Lead

5. What are three brand safety tools Facebook provides in order to block ads from your client from running alongside certain types of content?
Choose ALL answers that apply.

A) Block certain categories in your Ads Manager.
B) Opt-out of certain placements in order to remove showing ads in Instant Articles, In-Stream Videos or Audience Network.
C) Change your core audience's interests to exclude certain content categories.
D) Create a document using Excel or Notepad with the Facebook Page URL's you would like to block and then upload into Facebook.

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