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最新的 Facebook Certification 410-101 免費考試真題:

1. You've been running a reach campaign for a CPG client for the past 3 weeks; however, your campaign is underperforming. Here is some information for the performance of your campaign:
You have two images running within same ad set with high CTR
You've set up Facebook, Instagram, and Messenger as your placement
You have a total budget of $10,000 for a 4 week campaign
You've spent a total of $4,834.73 in the past 3 weeks
Instagram placement has an average CPM of $1.24 and Facebook average CPM is $1.16 What changes should you make to your campaign in order to achieve your goal?
(Select the two best options)
Choose ALL answers that apply.

A) Add three new images into the ad set
B) Change the campaign objective to engagement.
C) Change the optimization to daily unique reach.
D) Change optimization from standard delivery to accelerated delivery.
E) Include Audience Network as additional placement

2. Why is people-based MTA attribution more effective than cookie-based last click attribution?
Choose ALL answers that apply.

A) It provides global cross-environment coverage.
B) It provides a holistic marketing and measurement at scale
C) It enables you how well your ads works with real people
D) It allows me to measure only Instagram attribution

3. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A) Complete Registration
B) View Content
C) Generate Lead

4. If you want to target two saved audiences for a product launch, how many campaigns and ad sets do you need?
Choose only ONE best answer.

A) 2 Campaigns and 1 Ad Set
B) 1 Campaign and 2 Ad Sets
C) 2 Campaigns and 2 Ad sets
D) 1 Campaign and 3 Ad Sets

5. You have been running a campaign for a week with the following results:

You would like to optimize your campaign for maximizing ROAS.
Which campaign has the highest and which has the lowest ROAS?
(Select two that apply)
Choose ALL answers that apply.

A) Campaign #2 has the lowest ROAS of 1.87
B) Campaign #1 has the highest ROAS of 63.20
C) Campaign #3 has the lowest ROAS of 9.95
D) Campaign #3 has the lowest ROAS of 1.87
E) Campaign #2 has the lowest ROAS of 1.72
F) Campaign #3 has the highest ROAS of 63.20

問題與答案：