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最新的 Facebook Certification 410-101 免費考試真題:

1. A local coffee shop is running traffic to a landing page for a new promotion. People who sign up in the landing page can enter a change to win free coffee coupons.
What are recommendations you make in order to optimize the landing page?
(Select all that apply)
Choose ALL answers that apply.

A) Connect the branding in your client's ad with that of the landing page.
B) Present offer upfront in your ad copy and creative.
C) Delete all excessive pop-ups in the landing page.
D) Add a thank you page to the landing page.

2. You need to share a customer database to your agency but your lawyer is concerned with privacy and sharing your customer data. You've built a custom audience and will share this audience with your agency.
What different type of access is NOT allowed within Facebook platform when sharing audiences with third parties?
Choose only ONE best answer.

A) Insights only
B) Targeting only
C) Targeting and Insights

3. Select all marketing strategies that you would suggest for the smartwatch launch.
Choose ALL answers that apply.

A) Use attention-grabbing video ads on Instagram to new audiences.
B) Retarget series of Facebook ads to custom audiences who have viewed the videos for conversions.
C) Create colorful, high-energy outdoor lifestyle footage of videos to perform in News Feed without sound, and highlight the visual appeal and functionality of the smartwatch.
D) Create app install campaigns for people who have visited the website.
E) Create app install campaigns for people who have finalized a purchase for the following 15 days.
F) Use conversion ads to the checkout page for new audiences.

4. Which metrics should a brand awareness campaign use in order to measure the effectiveness of their campaign?
Select all that apply.
Choose ALL answers that apply.

A) Frequency
B) CPM
C) CPC
D) Brand Lift
E) Reach

5. You own a business with multiple franchise locations. You want to open a Fan Page for all of your franchise locations, but still hold control of your branding and content.
How should you set up your Fan Page with multiple franchise locations?
Choose only ONE best answer.

A) Open a Global Fan Page.
B) Open one Fan Page with multiple locations.
C) Open a new Fan Page for each location.
D) You are not able to set up franchise locations on Facebook.

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