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最新的 Facebook Certification 410-101 免費考試真題:

1. The agency your are working at just landed a big client. A record label who works with up-and-coming artists and has successfully launched careers of several artists.
You are on the team responsible for the launch of a new album recorded by an up-and-coming rock band.
They also plan to hold a multi-city tour in the next 4 months.
The record label has realized that in order to sell-out concerts, they need to maximize reach to audiences interested in "rock" for 1 month with multiple ads prior to the concert. You have video and image content as creative.
What are some of the recommendations you make for running these ads?
Select all that apply.
Choose ALL answers that apply.

A) You should build a core audience based on people interested in rock related topics.
B) You should use reach and frequency buying option and set frequency between 5-6 per week.
C) You should build a custom audience based on people interested in rock.
D) You should use reach and frequency buying option and set frequency between 1-2 per week.
E) You should use auction buying option and set frequency between 1-2 per week.

2. You've set up campaigns for an alcoholic beverage that wants to target college students in Sweden, US and Nicaragua. You've set up an ad set with the following audience characteristics:
People interested in music and party
Age range 18-26 years old
Countries: US, Sweden and Nicaragua
You've been running the campaign for 3 days but are not getting enough reach.
How do you fix this problem?
Choose only ONE best answer.

A) You should invest more money and increase your budget.
B) You should change the interests in the audience completely.
C) Each country should have its own audience and ad set.
D) You need to split the ad sets into different campaigns.
E) You need to expand your audience to people older than 26 years old.

3. What are the requirements for a business to open a "Shop" on their Fan Page?
(Select 4 that apply)
Choose ALL answers that apply.

A) Sell physical items
B) Have a TIN
C) Agree with Facebook's merchant terms
D) Have an ad account
E) Link to valid bank account

4. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
B) Views are called click-through attribution.
C) Attribution window is set to 1-day view and 28-day click.
D) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.

5. You are launching mobile reactivation campaign to re-market users who have installed the app before. Below is the information for the campaign your social media manager just launched:
Targeting: Core Audiences
Ad Units: Link ads in News Feeds
Bid Types: CPM
Measurement: Conversion pixel
How do you fix the campaign?
Select all that apply.
Choose ALL answers that apply.

A) Change the bidding type to CPA instead of CPM.
B) Use more core audiences to increase results.
C) Add conversion lift tests to measure campaign results.
D) Use Facebook SDK to measure conversions.
E) Change audiences to custom audiences.

問題與答案：