Name: 由最新的Marketing Cloud Connect Essentials考試指南編訂的題庫資料 - 提高Marketing Cloud Connect Essentials考試的通過率
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Salesforce MCC-201 考試大綱：

主題	簡介
主題 1	Personalized Digital Marketing: This section of the exam measures the skills of a Digital Marketing Manager and covers how to create tailored messaging using CRM data from Salesforce. It includes hands-on tasks such as building personalized emails in Content Builder, testing messages, sending them to various recipient types, and automating delivery through tools like Triggered Emails, Automation Studio, and Journey Builder. It also requires knowledge of how email sending works and how subscriber statuses affect delivery and engagement.
主題 2	Journey Builder: This section of the exam measures skills of a Journey Optimization Strategist and covers creating and managing customer journeys using Sales and Service Cloud activities. Candidates are expected to know how to track marketing interactions, automate reports, and view insights both within Marketing Cloud and Salesforce. The section also includes building dashboards to visualize performance and engagement metrics across campaigns.
主題 3	Salesforce Marketing Cloud Overview: This section of the exam measures skills of a Salesforce Marketing Specialist and covers the foundational understanding of the Customer Success Platform and how Marketing Cloud fits into it. Candidates are expected to recognize the core features and value of Marketing Cloud, and how it supports customer engagement through personalized communication across multiple channels.
主題 4	Synchronized CRM Data: This section of the exam measures the skills of a Data Integration Specialist and focuses on using Salesforce CRM data within Marketing Cloud. It covers the process of syncing data through Contact Builder, segmenting audiences using filters and SQL queries, creating Data Extensions, and using this information to build and test journeys in Journey Builder.
主題 5	Marketing Cloud Connect Configuration: This section of the exam measures the skills of a Salesforce Administrator and covers the process of setting up a connection between Marketing Cloud and Salesforce. Candidates should understand the technical requirements, setup steps, terminology, and prework necessary to link accounts and allow data and functionality to flow between the systems.
主題 6	Marketing Cloud Connect: This section of the exam measures skills of a CRM Integration Analyst and covers the essentials of Marketing Cloud Connect and the different ways Salesforce clouds can be linked. It explores how Marketing Cloud integrates with Sales and Service Clouds, ensuring that marketing and CRM data work seamlessly together to drive unified experiences.

參考：https://trailheadacademy.salesforce.com/classes/mcc201-link-your-salesforce-data-using-marketing-cloud-connect#

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