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最新的 Salesforce Certification EEB101 免費考試真題:

1. Northern Trail Outfitters sends order confirmations to customers who have made online purchases. Delivery of these emails must follow the "Transactional" CAN-SPAM requirements.
What feature should the marketer use?

A) Delivery Profile
B) Send Definition
C) Sender Profile
D) Send Classification

2. Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)

A) Send e-mail often to your customers
B) Sharing isn't just for social networks
C) Data should always be relevant
D) Optimize for Mobile
E) Personalize email whenever possible
F) Include your physical mailing address.

3. Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.
What action should NTO take to increase open rates?

A) Use images, not text, to improve email look and branding.
B) Send earlier in the day to give subscribers more time to check email.
C) Include relevant preheader text in every email.
D) Add a clear, brief, and urgent call-to-action.

4. Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript. Which statement best describes how AMPscript can be used to customize email messages?

A) Automates the template creation process
B) Inserts responsive content based on the user's viewing device
C) Provides advanced content personalization
D) Automates the flow of creating email messages

5. Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A) Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
B) Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
C) Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
D) Create an API-driven process to put the data directly into the data extension when any data is changed.

問題與答案：