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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Your client is facing issues implementing the JSON return tag for data delivery. What requirement should you check while troubleshooting?

A) That the image pixel is placed as the delivery method in the Create Campaign dialog box.
B) That the appropriate macros were added to the pixel URL.
C) That the iFrame tag type was selected in the container tool.
D) That the production side web server is capable of retrieving HTTP requests.

2. How are look-alike models produced?

A) They are built by creating audiences from categories with high index values.
B) They are built by ingesting online data from partner sites.
C) They are built within the platform using logic to connect audiences.
D) They are built by data partners using complex algorithms of multiple data attributes.
E) They are built by identifying targets with the highest action rate on the Funnel Analysis report.

3. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Native apps using BlueKai SDKs using web view
C) Desktop and mobile web sites
D) Native apps using BlueKai SDKs without web view
E) Hybrid apps using a web view

4. What is the reason to use batch versus real-time SDT?

A) If you want user data transferred directly to your server
B) If you have limited data storage capacity or if you do not have the resources to implement SDT on a server
C) If you want to receive user data as it is collected on users via HTTP POST or GET requests
D) If you want user data sent without authentication

5. Your client wants their first initiative to be a re-targeting campaign. What do you need to ensure is configured/initiated before the execution of this type of campaign?

A) That a Java Script BlueKai tag is placed in the header of each page and that your client submits reporting for use of third-party data
B) That vendors and share partners have been configured and that Data Usage Agreement has been signed
C) That the BlueKai coretag is placed on the company site and that the channel partner's app has been installed
D) That a custom audience pixel has been generated and that a look-alike model has been created
E) That access to 3rd party data has been granted and that 1st party converters have been suppressed

Solutions: