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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Real-time server data transfer
B) Batch server data transfer
C) User Data API
D) JSON return tag
E) Paste a pixel campaign delivery.

2. You have just set up a new classification rule and configured it properly, but data does not seem to be mapping properly to the categories.
What is the reason why it is not working?

A) The old rules must be purged prior to running the newly created rule.
B) In addition to the classification rule, you also need to configure a chint rule.
C) You must wait at least thirty minutes after creating a classification rule to start using it.
D) It takes one week after rule creation for data to be mapped to prescribed categories.

3. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on broad categories.
B) Classify user actions based on the customer lifecycle.
C) Classify user actions based on popularity of products.
D) Classify user actions based on products and offerings.

4. Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)

A) The client cannot store the ID mapping table in their system.
B) Only the client is allowed to store the ID mapping table.
C) The client can store the ID mapping table in their system.
D) Only BlueKai can store the ID mapping table.
E) BlueKai DMP can store the ID map table.
F) Both BlueKai and the client can store the ID mapping tables in their systems.

5. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Types REST API
B) Use the Ping API
C) Use the ID Segment API
D) Use the Audience Grant API

Solutions: