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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
1. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)
A) Real-time server data transfer
B) Batch server data transfer
C) User Data API
D) JSON return tag
E) Paste a pixel campaign delivery.
2. Your client, Alpha Corp, needs 500 categories created for their global website. These categories will be used by marketers and analysts to address audiences, design data campaigns, and manage allocation of advertising resources. They need the ability to delete the categories at a future date, but do not need to frequently update or re-order the options.
What should you do to accommodate your customer's needs?
A) Corporate classification
B) Self-service OnRamp
C) Managed classification
D) Self-classification
3. Which type of phint should be created to satisfy an intended connection to demonstrate what type of product is being viewed by the visitor?
A) Key-number (integer or float)
B) Key-number range
C) Key-date pair (exact or relative date)
D) Key-value string pair with an is or contains operator
4. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
A) The BlueKai Site ID is different for every Media Click tag.
B) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
C) The click-through URL must be added to the Media Click tag.
D) The DoubleClick Campaign Manager macros are different for every creative.
5. Identify three environments where you can successfully execute ID swaps from. (Choose three.)
A) OTT box without web view
B) Native apps using BlueKai SDKs using web view
C) Desktop and mobile web sites
D) Native apps using BlueKai SDKs without web view
E) Hybrid apps using a web view
Solutions:
| Question # 1 Answer: A,D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: B | Question # 5 Answer: B,C,E |

