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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. There are several ways of sending data out of the DMP. Identify two data transfer mechanisms from the following that require the use of a regex pixel. (Choose two.)

A) Real-time server data transfer
B) Batch server data transfer
C) User Data API
D) JSON return tag
E) Paste a pixel campaign delivery.

2. Your client is considering offsetting some seat governance control over to your agency. You determine that your client would like to create briefs but would prefer your agency to create campaigns and run execution platforms. Based on this, what level of seat governance control must you recommend?

A) Client ownership of the DMP
B) Full client control
C) Agency ownership of the DMP
D) Full agency control

3. Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)

A) Oracle owned and managed Amazon S3 Bucket
B) Oracle owned and managed SFTP location
C) Client owned Google Cloud Storage
D) Client owned and managed Amazon S3 Bucket
E) Client owned and managed SFTP location

4. Describe the features of an Audience Injection App that uses SDT.

A) The client shares the audience with you, which enables you to get the audience name and composition from your BlueKai seat.
B) BlueKai programmatically creates audience objects in the channel partner's platform via the API and the API returns the object used in the channel partner's platform for storing and targeting users.
C) The client will whitelist the categories included in the data delivery, which enables you to get the names and IDs of the client's categories.
D) The client shares the audience with you. This will generate an email notification that includes the audience composition.

5. What must be created in order to feed user activity into classification categories?

A) Taxonomy Templates
B) a Master Rule Sheet
C) a Data Map
D) Classification Rules

Solutions: