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Google Display Exam Practice Test Sample Questions:

1. Which of the following metrics gives the number of times the ad was clicked divided by the number of times the ad was shown?

A) Clicks
B) Average CPM
C) Click Through Rate (CTR)
D) Average CPC

2. Lily has created a display campaign to help support her consulting business. She wants to find the best keywords based on the site content. Which of the following Google AdWords tools should she use to accomplish the task?

A) Display ad builder
B) Keyword tools
C) My Change History tool
D) Conversion optimizer

3. Holly is using the Google Wonder Wheel to find ad group themes for her campaign. With each
search of the Google Wonder Wheel, how many related topics will Google generate for Holly?

A) Eight
B) Six
C) It depends on what keyword Holly is searching for.
D) Ten

4. Which of the following metrics gives the number of times the ad was shown?

A) Impressions
B) Clicks
C) Average CPM
D) Click Through Rate (CTR)

5. Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use Google AdWords for search marketing.
B) Use the Google Content Network for niche placements.
C) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
D) Use Google AdWords with hundreds of comic-book based keywords.

Solutions: