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Google Display Exam Practice Test Sample Questions:

1. Google recommends that Google AdWords users include negative keywords when building a contextual advertisement. Why should users include negative keywords?

A) It helps to ensure that ads would not appear on irrelevant searches.
B) It helps to ensure that an ad will appear along with competitors' ads.
C) It helps to ensure that an ad will appear when users search for an opposite keyword.
D) It helps to ensure that searches with similar spelling would not appear on search results.

2. Your client is interested in the Google Content Network's ability to use an in-stream ad. Which of the following is an example of an in-stream ad in the Google Content Network?

A) It's an ad that is displayed as part of the DoubleClick partnerships.
B) It's an ad that is displayed in the middle of a website in a rich-media content placeholder.
C) It's an ad that is fed into the Google Content Network of sites partners.
D) It's an ad that shows at the end of a video.

3. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

A) 10 percent
B) 15 percent
C) 20 percent
D) 5 percent

4. Examine the image given below:

What Google Tool is being used in the image above?

A) Google Wonder Wheel
B) Google Rich Media Ad Builder
C) Google Ad Builder
D) Google Ads Diagnostic Tool

5. Which bidding type is most suitable for driving traffic to a site with ads?

A) Cost-per-visit
B) Cost-per-thousand impression
C) Cost-per-click
D) Cost-per-acquisition

Solutions: