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Google Display Exam Practice Test Sample Questions:

1. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per click
B) Cost per acquisition
C) Cost per 1,000 impression
D) Cost per conversion

2. Which of the following is a type of internet-based advertising that allows the marketer to only target ads to users who have visited the marketer's Website?

A) Internet category marketing
B) Contextual targeting
C) Keyword targeting
D) Remarketing

3. Jerry is using the video targeting tool as seen in the image given below to target channels.
His assistant, Annie, wants to know what the number 26,826 means in the image. What should Jerry tell Annie?

A) It is the number of other advertisers that have sponsored an ad on this YouTube channel.
B) It is the average number of times per day the ad can be viewed on YouTube.
C) It is the average number of impressions Jerry's ad will receive based on the video and the designated channel.
D) It is the total number of times the video channel has already been viewed on YouTube.

4. Amy is managing a Google AdWords campaign for her company. Her manager has asked Amy to create a performance report for the overall campaign performance. What steps will Amy take to generate this performance report?

A) Amy will click Campaigns, then Reports, then Create New Report, and then she'll select the Campaign Performance option.
B) Amy will click Campaigns, then Reports, then Create New Report for All Campaigns, and then she'll select the Campaign Performance option.
C) Amy will click Opportunities, then Keywords, then Create New Report, and then she'll select the Campaign Performance option.
D) Amy will click Reporting, then Reports, then Create New Report, and then she'll select the Campaign Performance option.

5. Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?

A) The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
B) You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
C) Google AdWords will display ads related to the "history of soccer" for this keyword.
D) Another line will branch out from "soccer" with related links to the "history of soccer" link.

Solutions: