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Google Display Exam Practice Test Sample Questions:

1. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per click
B) Cost per acquisition
C) Cost per 1,000 impression
D) Cost per conversion

2. Nancy would like to create a display ad for the Google Content Network, but she doesn't have
image-editing software. Which of the following is the recommended for Nancy to create a display ad for the Google Content Network?

A) Hire a designer to create the display ad.
B) Use the Adobe Ad Builder.
C) Use a text ad.
D) Use the Display Ad Builder.

3. Which of the following tabs will you use to see and edit details of all the ad groups in your AdWords account?

A) Statistics
B) Campaign
C) Status
D) Ad groups

4. Carl has created a new company that provides language translation services for English-speaking people in France. Carl would like to create a Google AdWords that would address people that need his service. Which one of the following targeting options would be the best for Carl?

A) Carl should target France, write the ad in French, and allow Google to translate the ad.
B) Carl should target either France or display his ad in English - he cannot do both.
C) Carl should target the country of France and target the language of English.
D) Carl should target the country of France and display his ad in English.

5. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?

A) Set your bids and budget.
B) Find your target audience.
C) Create your custom display ad.
D) Identify your goals.

Solutions: