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Google Search Advertising Advanced Exam Practice Test Sample Questions:
1. Which of the following is used to describe the return on investment for Google AdWords
campaigns?
A) Return on Ad Spend
B) Return on bounce rate
C) Return on Ad Investment
D) Return on keyword spend
2. Google AdWords Editor allows you to export account information in four different formats. Which of the following is NOT one of the four formats, Google AdWords Editor allows you to export to?
A) Export Summary (HTML)
B) Export Data (TXT)
C) Export Backup (AEA)
D) Export Spreadsheet (CSV)
3. Martha has created two ads through Google AdWords. Both ads show that they are eligible, but one ad has the message 'Bid is below the first page bid estimate' and a value for the bid. Which one of the following is an improvement Martha should try, to optimize her ads?
A) Change the destination URL of her ad
B) Increase the ad's cost per click bid
C) Increase the ad's cost per impression bid
D) Change her ad to an image ad
4. You are a consultant for a wedding photographer, and you're helping her with her Google AdWords account. The photographer doesn't understand why her ad for the Google Network hasn't started generating traffic yet. You explain that the ad has just been created, and that there are three qualifications for the ad to go live. Which of the following is NOT one of the three qualifications for an ad to go live on the Google Network?
A) The ad must be reviewed and approved.
B) The ad must be opted into the Google Network.
C) The ad must meet the partner requirements.
D) The ad must be prepaid for thirty days.
5. You are a consultant for the HKU Company and you're helping them brand their online presence. You've worked with the company to create a video ad about their products. You've recommended that they participate in the Google Network. Beth, your client, asks how the placement tool, which you've recommended, will help them with their branding. What is a placement tool and how will it help the HKU Company?
A) The placement tool will automate the placement of the video ad throughout the Google Net work.
B) The placement tool allows to choose where the video ads will be placed on the partner's we bsites.
C) The placement tool will help the HKU Company determine which partners in the Google Network don't accept non-text ads and filter out these partners from their placement choices.
D) The placement tool allows to edit the ads offline, make changes, propose changes, and add comments before the changes are uploaded and placed into the Google Network.
Solutions:
Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: D | Question # 5 Answer: C |