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CIMA Managing Finance in a Digital World Sample Questions:

1. A facilities management company sells to local councils.
Which THREE of the following are appropriate methods of marketing?

A) Technical seminars
B) Personal selling
C) Exhibitions
D) Newspaper adverts
E) Celebrity endorsements
F) Social media

2. Which of the following is an example of operational information?

A) Productivity measures
B) Payroll details
C) Inventory values
D) Sales analysis

3. Accountants and finance professionals in the future will see the basic routine transactional work reduce with a shift to higher level skills Which of the following best describes business acumen?

A) An ability to understand and respond to a wide range of aspects relevant to a business situation
B) An ability to effectively communicate, showing empathy and understanding of individuals in the business
C) An ability to understand and be sceptical about the information provided to the business
D) An ability to add value through analysing data and provide insight that will help the business.

4. Company M has been dealing with Supplier Q for many years. The Procurement Department has a very professional relationship with the supplier and it has recently started using electronic data interchange to place orders directly and on a much more frequent basis to assist production. A large part of the interaction with the supplier is now around price negotiation. According to Reck and Long's strategic positioning tool, which stage is Company M at with Supplier Q?

A) Independent stage
B) Passive stage
C) Integrative stage
D) Supportive stage

5. Which of the following would specifically be an example of the use of the marketing concept by a charity?

A) Only buying pencils made from sustainable materials
B) Giving pencils out to children in developing countries
C) Having pencils made with the name of the charity on them
D) Selling pencils to make a profit for the charity

Solutions: