Name: Marketing-Cloud-Account-Engagement-Specialist Exam Simulation: Salesforce Marketing Cloud Account Engagement Specialist & Marketing-Cloud-Account-Engagement-Specialist Study Guide Materials
Brand: Salesforce
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About Salesforce Marketing-Cloud-Account-Engagement-Specialist: Salesforce Marketing Cloud Account Engagement Specialist

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Salesforce Marketing-Cloud-Account-Engagement-Specialist Exam Syllabus Topics:

Topic	Details
Topic 1	Engagement Studio: Components of an engagement program are discussed in this topic. It also explains the process of updating an engagement program such as assets.
Topic 2	Visitors and Prospects: Relationship between visitors and prospects and usage of Prospect Audits to apply apply the appropriate plan of action are sub-topics of this topic.
Topic 3	Account Engagement Forms, Form Handlers and Landing Pages: The topic focuses on interpretation metrics, use cases, and the capabilities of Account Engagement forms. Furthermore, the topic explains use cases and interpretation of reporting metrics for landing pages.
Topic 4	Email Marketing: It measures your knowledge of finding difference between an Email and an Email Template. The topic also points out different capabilities and use cases for email. You also encounter question about distinguishing between the metrics collected in Account Engagement email reporting.
Topic 5	Administration: It explains how to create, edit, and map fields. The topic also focuses on relationship between Account Engagement and Salesforce. Lastly, the topic discusses the capabilities of the Account Engagement Recycle Bin.

Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Marketing-Cloud-Account-Engagement-Specialist-Exam-Guide

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