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最新的 Adobe Marketo Engage AD0-E560 免費考試真題:
1. A company is launching a gated content whitepaper download campaign that will use a Marketo form on their company website. They will launch two paid advertising campaigns via Facebook and Google to drive new leads to the form, but the form can also be accessed organically via the company website.
The company wants to track:
The number of leads generated by this campaign
Which channel generated the most leads
How many people completed the download and which medium drove them to the form What is the best approach to program configuration in Marketo to achieve this level of reporting?
A) Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
B) Create a channel for Web Content, and create a program with this channel Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Capture all form fills in the Web Content program, ensuring Acquisition Program and date is set for newly acquired leads Apply Period Costs for all advertising to the program
C) Create channels for Online Advertising and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, and form fills from Facebook and Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for all advertising to the Paid Advertising program
D) Create channels for Online Advertising, Social Advertising, and Web Content, and create a Marketo program for each Set up Program Member Custom Fields to capture utm source, medium, and campaign at the program level Route Organic form fills to the Web Content program, form fills from Facebook to the Social Advertising Campaign, and form fills from Google to the Paid Advertising program, ensuring Acquisition Program and date is set for newly-acquired leads Apply Period Costs for Facebook advertising to the Social Advertising program and Period Costs for Google to the Online Advertising program
2. A marketing manager is about to integrate a new Marketo instance to Salesforce CRM for the first time. Alongside the standard objects, the business has three Custom Objects that contain 1,200 custom fields in total, all related to product inventory and E-Commerce. None of the 1,200 custom fields are currently referenced in marketing campaigns. As a Marketo Solution Architect, what is the recommended approach that a marketing manager should take to sync fields for the first time?
A) Automap the custom fields to ensure proper native sync with CRM. Administrators will ensure proper mapping and take full advantage of the CRM sync.
B) Sync all the fields, but do not map them so that they will be immediately available to Marketo for future campaigns. This will avoid the future work of finding and mapping individual fields required at a later date.
C) Sync the minimum fields required for form fillout, list imports, and target marketing. The business can decide in the future which Custom Objects will be used in the future and address them separately.
D) Build Marketo Custom Objects to only match the three CRM Custom Objects. This will speed up the native sync by isolating the 1,200 custom fields to an Object-to-Object sync.
3. A company plans to integrate a new analytics tool with Marketo.
What are the first steps to ensure a successful integration?
A) Schedule campaigns before the integration is complete
B) Map data fields between Marketo and the analytics tool
C) Create new Smart Lists for segmentation
D) Train the marketing team on the new tool
4. What should be considered when setting up lead routing for multiple regions? (Choose two)
A) Regional business rules for lead assignment
B) Creating a single global Smart Campaign
C) Ensuring region-specific data compliance
D) Consolidating all leads into a single database
5. What factors must be considered when allocating resources for a Marketo project? (Choose two)
A) Email deliverability rates
B) Team bandwidth
C) Marketing content formats
D) Campaign complexity
問題與答案:
問題 #1 答案: D | 問題 #2 答案: C | 問題 #3 答案: B | 問題 #4 答案: A,C | 問題 #5 答案: B,D |
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我得到AD0-E560題庫PDF版本,然后我的室友得到的是AD0-E555考古題,幸運的是,我們倆都順利通過了,謝謝!