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最新的 Adwords adwords-display 免費考試真題:

1. Jeffrey has an online store that caters to collectors of antique pins based on comic book characters. His audience is small, but dedicated. If you were advising Jeffrey about his online advertising sales, which of the following would be the best strategy considering Jeffrey's audience?

A) Use the Google Content Network with automatic placements based on hundreds of comic-book based keywords.
B) Use Google AdWords for search marketing.
C) Use Google AdWords with hundreds of comic-book based keywords.
D) Use the Google Content Network for niche placements.

2. Martha has launched a new business that sells used computer books online. She wants to use Google AdWords to help brand her company and introduce her company to new users. Which one of the following Google AdWords approaches would be best for Martha?

A) Target the right region and language of her business.
B) Create keywords for unadvertised parts of her Website.
C) Use keyword insertion to make her ad more relevant to a diverse audience.
D) Use a cost-per-impression campaign.

3. Ronnie is interested in advertising on YouTube to drive people from YouTube to his Website. His goal is to sell more cameras from his photography Website. Ronnie has decided to hire you to help with advertisements. Based on this information what type of bidding method would you recommend to Ronnie?

A) Cost per acquisition
B) Cost per 1,000 impression
C) Cost per conversion
D) Cost per click

4. You are a consultant to a company that wants to advertise online, but they're wary of the Google Content Network and display ads. You inform your client that most users spend more time away from search sites and on blogs, news sites, and other web content. According to Google, how much time do users spend on search sites such as Google.com?

A) 5 percent
B) 10 percent
C) 15 percent
D) 20 percent

5. Brad is managing an SEO effort for his company, which also includes Google AdWords placements. His company offers services in the US and in Europe. Brad would like to make certain the Google AdWords ads appear in English, French, and German. Which one of the following is the best approach Brad should take to make certain his ads appear in the appropriate languages?

A) Brad will need to create a separate campaign for each language and target the best location for the ad.
B) Brad will first need to identify the locations for the ads and then Google will translate the ads when users from the different countries trigger the ad to be displayed.
C) Brad will need to create a separate campaign for each language.
D) Brad doesn't need to do anything. Google AdWords will translate the ads for him when users from these different countries trigger the ad to be displayed.

問題與答案：