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最新的 Adwords adwords-fundamentals 免費考試真題:

1. In order to contextually target ads to pages on the Google Display Network, the AdWords system evaluates:

A) keyword themes of ad groups
B) keyword independently from others
C) placements selected by the advertiser
D) campaigns and ad groups

2. The maximum cost-per-click (CPC) bid is the:

A) Actual amount an advertiser pays for each click on an ad
B) Amount an advertiser is required to pay to achieve top ad position
C) Amount an advertiser must pay to outbid competitors
D) Most an advertiser is willing to pay for each click on an ad

3. An advertiser creates a new ad group in a campaign that is set to run on all relevant sites across the Google Display. If both keywords and placements are added to the ad group, they would work together to:

A) Impact the time of ads that the impacts are eligible to show
B) Impact search results and cost-per-click (CPC) on the Google Display Network
C) Determine the target return on investment (ROI) for a given ad group
D) Determine where on the Google Display Network the ads will run

4. How often does the AdWords system run an auction to decide which ads to show on the Google search page?

A) Every time a user enters a search query.
B) Every time a new advertiser adds a keyword to an account.
C) Once every 24 hours for a given keyword.
D) Once every two hours for a given keyword.

5. Which is a best practice for optimizing a display ad campaign?

A) Blend the call to action into the rest of the image
B) Create new display ads that clash with the publisher's site for emphasis
C) Stick with the same template and let it run for at least three months
D) Create multiple display ads with different colors and font

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