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IBM Unica Campaign V8.5 Sample Questions:

1. In Unica Campaign, when can a specialist configure whether a mailing should be Standard or Transactional?

A) While configuring the Emessage document.
B) While configuring the Output List table.
C) While configuring the Emessage process box.
D) While configuring the Emessage mailing tab.

2. A client's base selection table in the database uses more than one column to indicate a specific audience record. Is this a problem for the Unica Campaign system?

A) Yes, multi column keys create performance limitations and should be avoided.
B) Yes, only one column can be used within an audience.
C) No, as long as one column is of a numeric data type.
D) No, any number of columns can be used to determine an audience.

3. A company's users have been accessing Unica Campaign reports as part of the Unica implementation. Now the administrator must change the database and Unica account passwords since their company security policy requires this change every 90 days. What must an administrator do to ensure that users can continue to run Campaign reports after the password changes?

A) No further action is required, users can access Campaign reports again without any security issues.
B) Log into the Unica Platform as the Unica administrator and update all user accounts to reflect the changed database/IBM Unica accountpasswords.
C) Log into the Unica Platform as the Cognos administrator and update all user accounts to reflect the changed database/IBM Unica accountpasswords.
D) Log into the Unica Platform as the Cognos administrator and update the cognos_admin user account to reflect the changed database/IBMUnica account passwords.

4. There is a requirement for users to be able to login to any application centrally on the network (i.e. Single Sign-On (SSO)), or the ability for users to authenticate once and then be able to login to any of the applications that they have access to). Using Unica solutions, this can be accommodated by:

A) giving specific permissions on the corporate network.
B) using Unica Platform specific configuration parameters.
C) integrating with an Active Directory solution and using Windows Integrated Login.
D) integrating with an LDAP server.

5. A customer has been frustrated with the inflexibility with their current Unica Campaign solution. it involves many hours of repetitive data entry work. Campaign's current configuration does not reflect how the customer actually does business. Most importantly, 95% of every attribute is a hidden static offer attribute which causes a time-consuming and repetitive workflow.
What recommend changes will eliminate much of the repetitive work required for the customer's offer?

A) Redesign offer so they can moved from static offer to a smart offer list. Set up the smart offer lists to be the contents of a particular folder, then the customer can simply add or remove offers to and from that folder to modify the offers given out each time a Campaign is run.
B) Use the Campaign's target Cell Spreadsheet (TCS) in a top-down method. Define the Target Cells and offers, and then add the flowcharts and assign the target cells as needed.
C) Parameterize offer attributes in the template so the attribute default value can be changed depending on the created offer. Finally, when the offer containing the parameterized attributeis associated with a cell in a flowchart, the user can accept or change the default value entered for the offer.
D) Redesign offer so they are more useable. Separate the offer attributes and identify whichattributes can become cell level attributes which can be managed through a campaign TCS. Increase the use of parameterized offer attributes to allow for easier administration of offers and increased usability.

Solutions: