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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. During the installation of Unica Campaign, if you want to install additional Unica applications, what is a key step for success?

A) Create a HOME folder for each application.
B) Place all the application installers in the same folder.
C) Install each application on a separate server.
D) Install each application independently.

2. In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to avoid sending duplicate mailings to the same household?

A) Segmentation
B) Mapping
C) Filtering
D) Switching

3. How does a customer assign security roles for groups in Unica Campaign?

A) Go to Settings menu and select Roles and Permissions.
B) Go to the Settings menu and select User Groups>Assign Roles.
C) Go to the Settings menu and select Configuration.
D) Go to the Settings menu and select Users>Assign Roles.

4. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Design the campaign on paper and determine the goals for the campaign.
B) Create the offers, mail list, and call list.
C) Create strategic segments.
D) Create the Mail List.

5. Which Unica Campaign process divides incoming cells into sub-groups (sub-cells) based on a percentage or an actual number?

A) Extract
B) Segment
C) Sample
D) Select

Solutions: