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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. What are the key technology requirements for effective cross-channel, interactive, marketing?

A) Unica, Coremetrics, SPSS, Cognos.
B) eCommerce, POS, kiosk, call center.
C) Web browser, mobile applications, social platform, data mining.
D) Customer awareness, central decisioning, cross-channel execution, enterprise marketing operations.

2. Smarter Commerce will help to transform which phases of the commerce cycle?

A) Order Capture, Order Cross-sell, Order Fulfillment, Order return
B) Buy, Market, Sell, Service
C) Assortment Management, Stocking, Space Management, Inventory Allocation
D) Marketing, Socializing, Prospecting, Closing

3. Segmentation, offer management, interaction history, real-time behavioral targeting, and contact optimization are examples of capabilities delivered as part of what?

A) Central decisioning.
B) Social platform.
C) Customer clustering.
D) Data mining.

4. The web marketing continuous optimization platform can drive which of the following capabilities?

A) Target through online advertisements based on interaction history.
B) All of the above.
C) Optimize paid search advertising.
D) Automate customer recommendations based on LIVE profile.

5. Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?

A) Customer potential, customer transaction capture, customer fulfillment.
B) Customer returns, customer purchases, customer order changes.
C) Customer demographics, customer geography, customer affluence.
D) Customer insight, customer value strategy, customer & partner engagement.

Solutions: