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IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:

1. Which capability of IBM Cognos BI is geared toward a consumer or casual user?

A) Report Studio
B) Business Insight
C) TM1 integration
D) Business Modeling

2. What is the purpose of scorecarding in IBM Cognos BI?

A) To enable collaboration between users and communities.
B) To compare metric values to a benchmark or target.
C) To provide guided exploration across multiple dimensions of information.
D) To identify the impacts of scenarios across different areas of the business.

3. An IT department develops a report on a weekly basis and sends the link out to stakeholders. From that link, the stakeholders can select prompts and filters to drill down to the information that is relevant to them.
Which type of report in IBM Cognos BI best fits this description?

A) Ad hoc report
B) Transactional report
C) Production report
D) Managed report

4. What is NOT a specific need that marketing teams have for IBM Cognos BI?

A) To know the effectiveness of their campaigns.
B) To gain visibility into the sales pipeline on opportunities created through demand generation.
C) To design and automate demand generation campaigns.
D) To analyze and allocate marketing resources across channels.

Solutions: