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IBM Exceptional Web Experience Sales Mastery Test v1 Sample Questions:

1. What is the IBM Customer ExperienceSuite?

A) IBM's premiere support website.
B) WebSphere Portal's top lead-with offering to help organizations create customer-facing online experiences that are highly engaging, personalized and differentiated.
C) One of the new Industry Templates for WebSphere Portal.
D) A training session at IBM Customer Briefing Centers that showcases WebSphere Portal's capabilities.

2. What is a key competitive advantage of WebSphere Portal?

A) WebSphere Portal does not have official support and relies on a loose network of various companies for random updates
B) WebSphere Portal is really just a front-end tool to push IBM's DB2 database
C) WebSphere Portal requires you to use only IBM software causing vendor lock-in
D) Because of open standards, WebSphere Portal can integrate any other competing firms information as a content source

3. What two web Analytics companies were purchased by IBM and can be utilized with WebSphere Portal?

A) Lotus and Rational
B) Databeam and Ubique
C) Bowstreet and PureEdge
D) CoreMetrics and Unica

4. What is a suggested sales tactic to use when a customer requests a specific point solutionfor their environment, like "just need an iPhone app for my website, that's all"?

A) Refer them to Apple's website.
B) Show them a demo of all the possibilities that an Exceptional Web Experience can offer them.
C) Invite your technical architect to tell them about developing iPhone apps.
D) Start lowering the price of your services and software bid.

5. What would NOT be a recommended next step to prepare for a customer call to sell Exceptional Web Experience?

A) Prepare a proposal that shows thebusiness value from the very beginning
B) Utilize a telemarketingscript to cold call customer lists
C) Take advantage of the links, the references, the resources that IBM has to offer to build your proposal
D) Make sure you're engaging with the right department, the actual decision makers

Solutions: